What can Enhanced Ecommerce mean for you?
For the online retailer it can help you collect more data about Consumer Behaviour by gaining more consumer insights that will help you in expanding your online store by measuring the user’s interactions with the products on your website. With this Tool you will be able to follow your consumers entire purchase behaviour.
Through Enhanced Ecommerce you can observe the visitors products impressions, how many items were stored in their basket, but also the number of visitors that didn’t go through with the buy. You can also observe the number of clicks needed for your consumer to find the products and information they are looking for, and the number of transactions and refunds.
The data that will be collected through this tool mostly consist out of the purchase data of your products per brand or product categories. It also shows if your promotion on the website such as banners really have motivate and seduced the consumers to a buy.
Here is a short summary of the Benefits of Enhanced Ecommerce
- You can gain more insight into where your users are leaving you
- There is a customizable Funnel for Check out Process
- Increase Product Management
- Increase Merchandising Effectiveness
- This new gained information leads to better Re-marketing
- Google provides you with access to New Powerful Reports
- Adjustable to your companies why of index and selling its products
For a short review of the futures of Enhanced Ecommerce, see the video below.
One more thing
There is however on thing you should remember, the usage of this tool wouldn’t generate more sales right away. In order to accomplish this you still have to generate the data, this tool only help you to gain insights in a relative easy way. These new found insight will help you decide in which product to invest to increase your revenue. Google Enhanced Ecommerce seems to be a solutions for small e-tailors who don’t have a specialist on their pay roll to analyses the data.
Data Analysis is an integral part of Ecommerce and it is a very useful tool that will help increase your business by getting the facts you need. However the data should be relevant and analysis should be done in a proper manner. Google Enhanced Ecommerce provides you with the reports and the analysis of the factors that matter the most to help. Of course it’s useful to know which mediums for your websites are better suited into which you should spend resources and effort. Google’s Enhanced Ecommerce is available only to Universal Analytics users.
Download Google Enhanced Ecommerce here.