If you are not using LinkedIn yet for the marketing of your organization, you are missing out on a lot of opportunities. In The Netherlands, LinkedIn is the second biggest social network after Facebook. It has over 4 Million users and is even bigger than Twitter. Worldwide, LinkedIn is the second fastest growing social network (after Instagram and Reddit). In this blog I would like to give you 6 handy LinkedIn Marketing tips to help you optimize your organization’s online marketing strategy.
Over the past years LinkedIn has developed itself from being ‘just’ a business meeting place to one of the most important sources of information for business users. Since last year anyone can post articles on LinkedIn and therefore it has become a new blogging platform with millions of potential readers.
1) Share your knowledge and be helpful and transparent
Data from Linkedin shows that 60 percent of LinkedIn users are interested in industry specific knowledge. 53 percent is interested in Company news of LinkedIn members, followed by new products and services (43 percent).
Looking at these numbers we canconclude that it is good to share your knowledge with your Linkedin connections. Be helpful and transparent with knowledge and information sharing on Linkedin. Share, especially, as much branch specific knowledge as possible with your network. Make sure that the content you are sharing is relevant and and practical to use by your followers.
10 Tips for engaging followers with status updates. (2013) Retrieved from
2) LinkedIn generates a lot of traffic to your company website
Twitter an Facebook will win it from LinkedIn when you are looking at status updates, blog posts and visual media. But if you are talking about the amount of LinkedIn users that visit the company websites through LinkedIn, it is by far the biggest source of social traffic.
The latest research results show the following about social networks that generate traffic to company websites:
- LinkedIn: 64%
- Facebook: 17%
- Twitter: 14%
Source: LinkedIn users are more interested in your company:stats. Retrieved from
3) Post at least 20 times per month
Your LinkedIn connections will never be able to see all of your posts. How often they will see your posts depends strongly on how often they log on to LinkedIn and how regularly you post. LinkedIn calculated that if you post 20 times per month you will reach around 60 percent of your connections. The more you post the bigger the percentage of your connections you will reach with your content. Of course there will always be connections you will never reach, because, for example, they never log on to LinkedIn.
Successful marketers post 3-4 times per day. But that will only be profitable if you share relevant and valuable content. If you share to much information with no quality, it will work against you.
4) Post on working days in the morning and around lunch time
Publish your content at times that your followers are online and engaged with their work. Data from Linkedin shows that the best time to share your content with your network is during office hours. And especially in the morning between 08:00 and 10:00 when people take their mail and make plans for the day. Also around lunchtime (between 12:00 and 14:00) is a good time because, then, people just come off of their main tasks and take the time for some inspiration. A third time particularly beneficial to reach entrepreneurs and busy executives is in the late afternoon. If these hard workers have completed their main tasks, they often go to LinkedIn looking for inspiration and good ideas. If you do your content checks especially duringthe evening and at weekends, plan your posts by using tools like Buffer or Hootsuite.
Source: The 7 traits of the L
inkedIn aficionado. Retrieved from
5) Measure the involvement
Keep track of your posts in Google Analytics. Here you can see with types of posts get visited most. Also make sure you have a LinkedIn company page set up where you also post your status updates. Of this, you can measure engagement through good statistics from LinkedIn itself. If you use tools like Buffer, Hootsuite or Oktopost you will also find a lot of statistical information and data on the involvement of your followers.
6) E-mail your LinkedIn connections
If you have a blog, you, obviously, share every article you post with your social networks. To have a bigger impact from your LinkedIn connections, you can also mail it to them directly. This is some extra work, but it will pay off. Every time you post a blog you can e-mail all of your contacts to let them know the blog post is online. Also you can let them know when the next blog will be posted.
Although this e-mailing sounds very convenient it can also have negative effects. You need to respect the wished from the connections that rather not receive any e-mails from you.
That requires some administration. And you can only send 50 emails at a time. With 1,000+ connections can be very time consuming
Source: 11 Reasons you should use LinkedIn for your business. Retrieved from
Source: Poynter. R. (2010) The handbook of online and social media research. (1st edition)