Nowadays, smartphones are essential parts of our lives. People rely on them every day for information, social media, entertainment, gaming, etc. All this is done mostly by using mobile apps. By prognosis this market will be worth around $25 billion by 2015. With over half of a million apps only in Apple’s app store, creating an app that will stand out and be downloaded became an extremely difficult job. In order to be successful in the launch, you have to create a precise marketing strategy.
Here are some tips on how to introduce your app, be noticed and how to keep your app at the top of the app stores.
Introduction and launch of the app
Before releasing the app on the store, take time to do an extensive research and analysis on it. Let’s take for an example, the app will be exclusively released on Apple’s App store. You need to check all similar apps that are already successful and analyze your competitors’ position on the market. Analyzing their app’s strengths– what features they have that the user consider effective and helpful can help you understand why their product has achieved success. Focus on the negative feedback they receive and what features, the audience would like to see in the future.
Take this analysis into account prior to the release of your app and make the best of it. Create your app based on customer feedback. Try to include all the features that are missing from the existing apps on the store and meet the users’ expectation and desires.
SEO (Search Engine Optimisation)
- Choose keywords from your app category that are usually used by the users when searching
- Use good quality screenshots and a creative video to present your app
- Strong title of the app consisting of one keyword or more
- List clearly your app’s advantages and features which you think will attract the majority of the users
- Optimize the description for search engines
Social Media Integration
Every marketing campaign relies heavily on social media and you should also use in order to be successful. In the introduction phase of the app, you should post and use content that will engage the audience. You should use all big social media sites like Facebook, Twitter and Youtube. It’s a good idea to contact famous mobile apps reviews site and provide them with it. Therefore they will post their reviews of it at the day of the launch, which will ensure bigger media coverage. You can also improve your app prior the launch based in their thoughts about the application.
You should also consider creating a presentation video and uploading it to YouTube. Currently both Apple’s Appstore and Google Play store include video description of the apps there. Users tend to first watch it and then download. The video should be creative, engaging so it can appeal the users.
Keep your app success
After your app has gained popularity and gained enough downloads you may consider using a pricing strategy to actually start “big” profit from it. We will take a look at the two strategies which have proved to be most effective.
This is the most effective model which you can apply to your app. It works by offering the app as a free download at the beginning and include in-app purchases. The free app works a trial or just has limited functions. Therefore the user can tryout the app, use it for some time and be motivated to pay for the full version/unlocked.
You should be really careful in setting the price of your app. Sell it under $5 as it will be highly unlikely that consumers would want to pay more than that. Taking into account the prices of similar apps in your category is also a good way to ensure that you have chosen the right price. If your app is both on the Android Market and the AppStore, you should keep in mind the free apps are more popular on the Android Market than the AppStore. Therefore you should consider using the freemium model if you want to generate bigger profit on the Android Market.
Using these techniques and insights, you should now have the needed knowledge to launch an app, make it a top-seller and keep it like that for a long period.
Good luck with your apps!