If you are a single fun-loving millennial you’ve probably been through it. Swiping idly through Tinder looking for a cute person to possibly end up on a date with. When a moment of distraction hits you and you swipe to the left, accidentally rejecting your Prince(ss) Charming. Tinder has announced the launch of Tinder Plus, an update that will relieve you from this problem.
Dating application Tinder announced to set up a testing plan for an Undo service. The company makes 12 million matches every day, out of 1 billion daily profile swipes. This means that a lot of rejection is happening on Tinder. Or users are simply subject to the pain of swiping left when meaning to swipe right.
The current version allows its users to view profiles and swipe right to ‘like’ someone and swipe left to go on to the next profile. Chatting with your Tindermatch can begin if the person on the other end has also swiped right.
“The most-requested feature we get is a button to go back and have a second chance with people that users swipe left on,” said Tinder co-founder Sean Rad
The Passport feature allows users to search for matches outside of the 100-mile limitation area, giving them the possibility to get to know people from cities all over the world. The feature also lets users toggle between locations and, for instance, gain first-hand information about places they want to travel to. A downside of this function is that Tinder users who themselves are looking for new love in their region can be matched up with Plus users who do not live near them. According to Tinder co-founder Sean Rad, these random relationships formed through Tinder are one of the reasons why people love the app. The company often hears that people want to get recommendations for places to go and where to eat in a new city, and Rad believes Tinder can do that for them. Besides giving them the easiest way to increase their contact list, of course.
The two new features will only work when you cough up the cash. The company has not yet decided on prices for the features. They will first be tested in different markets at prices from €0,79 to €0,99 and €7,99 to €15,99. “We think different people will pay on a wide range, but we want to find that sweet spot that most users can agree on,” said Sean Rad.
“We often hear that people want to be able to start swiping in a location before they’ve left to go on a trip or vacation, and that once they’ve actually made a meaningful connection with someone in a new location, their trip has come to an end,” said Rad
The test version of Tinder Plus will be launched in Germany, the United Kingdom and Brazil. Less than half of the users in these countries will gain access to the trial, a number large enough for the company to effectively gain feedback and small enough to keep the update exclusive and create buzz. Once this lucky few love-seekers has responded to the testing version Tinder will set a price for in-app purchase and launch Tinder Plus globally. Too bad there is no subscription to take away all the mistakes already made on Tinder.
Being an app developer has become one of the most lucrative businesses to be in nowadays. Millions of people around the world use their smartphone every day to access information, reach out to their social contacts and do mobile shopping. Converting your free app to a mean moneymaking machine seems to be the obvious next step, but unfortunately not every app has the potential of Tinder when deciding to start monetizing.
Below are some common mistakes made by developers, which are worth reviewing when you are planning on creating your own app in the future. Or just out of plain interest.
1. Choosing pay-per-download as a default for your app
Offering your app at €0,99 in the app store and selling it 2000 times makes you about €2000, that’s basic math. If only it were that easy… A mistake a lot of new developers make is underestimating the competition. Most app users are only willing to pay for your app if it is of benefit to them, even if it is only a small fee. Popular apps are given away for free to create an audience and then make money off of them. Focus on building an audience and engaging with them before trying to make money.
2. Assuming users will download your app because of its greatness
App development and marketing need to be part of the same strategic plan. Building a great app and waiting for it to yield revenue in the app store is not good enough. Marketing efforts have to be made in order for the app to be introduced to a large audience – and these efforts are a different skillset than designing an app. Therefore, include a marketer in your strategy.
3. Not taking the fullest advantage of analytics
An advantage of app development is the ability to track user behaviour and measure their direct response to app marketing. The app store allows developers to gain insight on people viewing their app description without buying it, how many people are buying their app and how many people are converted to a company website from the app store. Determine errors to fix what does not work and exploit what does work.
Sophie is an International Communication and Media student at the University of Applied Science of Utrecht. Her combined interest of the three w’s and marketing every now & then result in a piece of text. These words happen to show up on this blog. Read it or weep!