We live in the era of The Internet. Our lives are interrelated and dependable on Social Media, which literally contains every single piece of information we have about ourselves. We use Twitter, Facebook, MySpace, YouTube and numerous other websites to post photos, music videos and articles. We also use The Internet to shop, read news, download and simply for fun. So why is Online Advertising so important and what is the connection to all this?
What is Online Advertising?
Online advertising is something every marketer should be using, especially now, when people use The Internet for almost everything – from reading the news to purchasing different products. Every second person is now in possession of a smartphone or a tablet, which they carry everywhere. Apart from using them for business purposes, we tend to use them exactly the way a marketer would want us to – for checking all kinds of websites. It would be a missed opportunity to not take advantage of this. But what is really Online Advertising? Is it a way of promoting certain products or services online, or a way of affecting and entering people’s lives on a more personal level?
The answer is simple. Online Advertising is all of this. Regardless of the people realizing it or not, this tool has already settled in our daily routines and is influencing us more than we realize. People check their emails or Facebook accounts and the pages are full with different advertisements of brands, offering all sorts of products or services or simply informing us for their existence. It is a great way to sell yourself and this is just one of the benefits. It is cost-efficient, easily measurable, fast and offers easy-to-reach audiences. According to IAB (The Interactive Advertising Bureau, www.iab.net), the Internet Advertising Revenues in The USA were $42.8 billion for the full year of 2013, which is an increase with 17% from 2012. The revenues keep growing, which is just another evidence of how important and effective Online Advertising is for having a successful and profitable brand.
Beneficial or not?
As a marketer you should be able to determine the trends and what is important for your business. No one started with a triumph, everyone worked their way and earned their success. With the help of the different eMarketing tools we are able to create and maintain an online presence of our companies that will ensure and ease the achievement of every single goal.
Online Advertising is simple and not too demanding, but if used wisely it could turn out to be a very effective tool. People’s interests and views are constantly changing and it’s becoming more and more difficult to capture their attention. You want to be meaningful and remembered? Then you need to carefully plan your actions and use the endless benefits of the powerful weapon called Online Advertising.