Back in the days
Lets go back to 1990 where websites were primarily designed for computers monitors. You could only visit the web on computers in the library or at work because most people didn’t own one.
consumers have changed demand for products and service. The demand to acquire information instantly has led to wanting things NOW. The mobile phone market has responded to our request and created well designed mobile devices with loads of features (smart phones and tablets)
viewing web pages on our mobile phones wasn’t always pleasant as now, pages shifted when opened and visitors would mostly leave the site , which led to loosing prospects.
Ethan Marcotte came up with an approach to tackle on an design solution to make websites work on mobile devices. The result is responsive web design which means that you have only one single source , one single code and one single website that will optimize it self for viewing on all mobile devices. RWD easily adjusts to exciting screen sizes this means that your site will be modified on whatever screen the viewer is using.
what responsive web design is.
Why responsive web design is the way.
Out of the 6.8 billion human being on this planet 4 billion owns a mobile phone that is five more than desktops, this indicates that most people have their mobile phones with them everywhere and at least 8hours a day.
Not converting your web page into a RWD might harm your business because you are not allowing potential prospects to connect well.
Not convinced yet? Let’s see what the numbers tells us
whatever the conversion you want the visitors to make,RWD is the answer .
Having an ‘ Aaha moment’ by now ? of course you are agreeing that your site should be responsive, so how to go around it? Loads of options but I recommend investing in a custom responsive web design here is why:
- You can be exclusive
- You can have steady branding
- You won’t be under- or over coded
- You will have support
- You get what you want
Think like the end user
It’s crucial to first analyze visitors action , what are they spending on your site, what do they click first etc. after this you now can decide how to help them try not to overdesign. focus on how the end users and their experience with your site on the mobile devices.