The year 2014 gave us a lot of new developments in social media trends. There were some major social media trends in 2014, for example: social media is getting more visual with the platforms like: Instagram, Pinterest and SnapChat. We are using social media more and more on our mobile devices. And marketers are nowadays able to align the context of a social media message.
By taking a look at these trends I can give a glance for the Social Media trends of 2015. Are there any new Social Media platforms? Are these new platforms permanently? Which new developments can we take into account, or will these trends fade as fast as they came?
WhatsApp is taking over
50% of the Dutch population is using WhatsApp in contrast to 43% using Facebook. WhatsApp is nowadays the main social media channel. Even 70,1% of the population between 20 and 34 year are using WhatsApp, so it’s a very good decision that companies are experimenting with WhatsApp as an marketing tool.
NRC a Dutch newspaper is experimenting with WhatsApp you can subscribe to a service that will send you news headlines by WhatsApp. There was also an hospital that was experimenting with WhatsApp for 3 months. They decided to communicate with clients by WhatsApp and the hospital was getting hundreds of questions by WhatsApp. Also an webshop with DJ equipment communicates by WhatsApp they had a large banner on the website with a phonenumber. People could get in touch with the webshop by WhatsApp, they had 10-15 conversations a week.
Off course these are all experiments. It is hard for marketers to decide how much they could use this tool for advertisement. WhatsApp is normally used to communicate with friends and family, are the consumers really waiting for advertisement on this tool?
Sharing through WhatsApp is getting more and more important, especially for the young target audience. For example you see a funny video on a webpage and you can’t wait to show your friends. On a couple of webpages it is nowadays possible to share this movie with you friend by sending it to their WhatsApp. This can be a very important marketing tool for marketers. Think about it, a person is on your webpage and wants to show their friend these amazing products you are selling. How easy would it be that this person can send the information to their friends by WhatsApp?
The anti-Facebook attitude
With the introduction of Ello a new social media platform there was a new generation, the anti-Facebook generation. Ello was positioning itself as anti-Facebook, they where really emphasizing on the privacy of the users and a platform without any advertisements. Together with Ello there where a lot of other new platforms. The day that Facebook took over WhatsApp the alternative chatapp Telegram had 500.000 new users, there it is again the anti-Facebook generation. Also the social media platforms Bubblews and Tsu are having a really different approach. They are paying the users to use the platform, your own messages can provide money. In contrast to Facebook that is using their users to make money.
But with all of these new developments Facebook is still standing strong. Off course Facebook is conscious about the threats.
The usage of new social media
The examples of Ello and Telegram show us that people are more willing to try a different social media and adopt this new social media in a few days.
In 2014 there were a lot of social media apps adopted by the Dutch population. Secret an app where you can share your secrets was exploding the day it was first available. Also the dating app tinder is very popular worldwide. 750 million people are using the dating app and there are 10 million matches everyday. For bloggers there is the app Medium, where they can post a posting next to their blog. The live streaming app Twitch had an huge increase. And on the app Gibbon people are profiling themselves as experts in their field.
Adopting new social media is getting easier for the crowd. This is a big opportunity for marketers. When you have an interesting new idea for a new social media platform, now it is the time to develop it!
Vloggers are gaining more influence on the social media platforms. Vlogging is a sort of video blogging. With short movies they would like to inform or entertain the subscribers. Mostly the vlogging happens on Youtube, on this platform the vloggers can make an own channel. Fans of the vloggers can subscribe to this channel, and won’t miss anything their vlogger is doing.
Vlogging isn’t only for youth. Now mostly youth is following a vlogger. But there is also a whole new potential market for adults. For companies it can be really interesting to collaborate with a vlogger who already has a big fan base.
Blogging on your LinkedIn profile
Blogging on your LinkedIn profile isn’t a feature that is there for a long time. But ever since this feature was there, a lot of people use the tool. Professionals have a platform where they can show their expertise, share their knowledge or give their opinion. People are showing much more engagement in their LinkedIn network.
Better, faster and stronger
The technology has to improve everyday. Everyday it needs to get better, faster and stronger. This also applies to social media, people nowadays want to be connected everywhere. Speed is the keyword. Companies use news facts for their advertisements and reach millions of people. Dutch airways KLM gets 45.000 reactions on Facebook every day, but replies to a reaction in 23 minutes. The webcare of Facebook and Twitter is no longer a customer service but a business model. For 2015 it is important as a company to engage a lot with your social media and speed is the keyword.
So for 2015 it is important to:
– Use WhatsApp as a marketing tool
– Keep following the new social media platforms
– Execute that idea about a new social media platform, the engagement is huge
– Keep your eyes open for Vloggers
– Your social media channels have to be better, faster and stronger!