What is eMarketing?
E-Marketing is an issue that takes a lot of strength today, a time where social networking accounts have different types of users with different interest such as social, economic, cultural, political…etc.
Before we go and talk about more about this, let’s define what e-marketing is; according to Kotler, e- marketing ”is what a company does to publicize, promote and sell products and services online”. This meaning that e-marketing covers all activities businesses performs using the internet, so that they can generate more business and develop its brand identity, overall reaching their target audience. With this form of marketing companies can increase sales, improve visibility and brand recognition.
E marketing goes beyond creating a website. It focuses on online communications through the use of direct dialogues with user, overall reaching potential customers. Because of this type of marketing business can be done in a simpler way.
E-marketing is one of the simplest things. This type of marketing is for people looking for online products, for example, the items in which you are selling they can find them, and learn about your store via the internet.
Once they do this they will be within your website, and from here they can see your products and what you can offer them. The next step would be to see if they like what you are offering, and if they understand what it is you want to say with what you’re offering. If this is the case they will go to your store or call to ask for more information, therefore making it very likely that your sales will increase.
This video can help understand it better, and will give more information on different types of emarketing:
It can include content management, public relations, customer service and sales. E-marketing has become popular to the extent that internet service providers are becoming more accessible. Over a third of consumers who have internet access in their homes have reported that they use the internet as a means to make their purchases.
However, in order to achieve this you will need more than a website or an account with social media as this is something everybody has access to. To be different and get people’s attention of what it is you’re offering, you will need a plan of action in order to communicate everything you want, because otherwise it may become unfavorable.
Advertising and e-marketing are two things that go together. It is considered one of the largest industries worldwide. Thanks to this products and services are known, and this is why consumers end up buying the products. Therefore, investing in advertising is necessary for any business that wants to sell. Over time, the means and strategies will have to evolve through innovation and creativity, as competition is demanding. It is for this reason that online advertising plays an important role in recent times.
E Marketing is a way by which you can reach millions of potential customers annually. It is a way to interact with customers and consumers. Many will ask why go for e-marketing? The first reason is cost efficiency; it is one of the cheapest means. It is a fast and flexible way, since you can run it in a relatively short period.
Now that we know more about this concept I think we can think about the advantages and disadvantages, as well as analyzing it from two points of view – these being: companies and consumers.
Advantages for companies
Representing a product on a website is very important to capture the attention of the user, and this is an advantage because a good image of the product ensures a large demand. It has other benefits such as:
- Increased opportunities for sales as its a wider market.
- The transaction costs will decrease as you’ll be using electronic means.
- Your business will be “open” 24 hours a day 365 days a year.
- You’ll have your own working hours; you can even modify and apply as you want.
- Work from the comfort of your home.
- Free to move to any part of the country or the world, by bringing your business with you.
- Your business is International.
- You can earn in a day what others earn in a month, or even a year.
- Your “virtual office” requires less investment than traditional businesses requires.
- No matter what age, class, race, gender or any other characteristic, you can still do business online.
Disadvantages for companies
- Constantly updating their systems as they change almost daily.
- Security issues and vulnerability of their systems.
- Coexist with technology.
- Finding suitable staff to manage your business.
- Find technical staff prepared.
- The lack of consumer confidence.
- Limitation of languages, cultures, business trends, currencies, politics and economics.
- Avoid problems with loopholes.
- Constant control in insurance payment processes.
Advantages for consumers
- Variety of products and prices.
- Ability to purchase 24 hours 365 days a year.
- Many options to suit your needs.
- Immediate purchases.
- The consumer has the advantage of knowing the product and all its features through information given by the company.
Disadvantages for consumers
- The main disadvantage for the consumers is the risk of a burglary, a fake account, hackers, among others, for direct payment to the credit card or pre-delivery consignment exposed to any of the aforementioned types of fraud.
- Fear for the safety of transactions and data privacy.
- Do not physically meet sellers.
- Not having the opportunity to touch, feel or try on products to buy (physical products). It does not guarantee that the product you receive is exactly like the one you saw on the pictures.
- Distrust by not having a physical support for transactions.
- Fear for guarantees.
With all this I want to explain that to succeed in business today, you must be on the Internet, but know how to be there, otherwise you will fail. Many people say that if you’re not online, it means that you don’t exist. Actually I think that this phrase is not far from reality.