Every marketer nowadays knows the doe’s and don’ts in the marketing world. Using the Internet and especially social media and other platforms is a crucial part of having a successful business. Even though people are depending more on other forms of communication, emails are still a very big thing. However, not every businessmen knows how to handle it and what to do in order to use it the right way.
Here you will find a list of some important email mistakes and an advice on how to avoid them.
-Be specific and straight-to-the-point
We all have received tons of emails that may seem important, but contain too much text or images or are just too long, so we ignore and delete them. But what we don’t know is that this particular email you deleted because it contained too much information was also an email you definitely should have read. In order to avoid this very common mistake, you simply need to construct your email in a proper manner. Start with the most important piece of information and grab your reader’s attention with a strong headline or first sentence. You need to make sure that you will convince him and he will read everything. If you also want to have images just make sure you are not using plenty of them and they are relevant. The key is to be specific and eye-catching. This way you will definitely engage your reader.
When doing email marketing one of the most important things is to have in mind your target audience. Many businesses send their emails without thinking about who will read them and what the effect will be. The results, of course, are not what they expected. Even though you are trying to advertise something or promote your company, you as a marketer need to put yourself in your reader’s shoes and try to deliver the content he will be expecting. Knowing your customers is crucial and you need to be prepared to offer them exactly what they need.
-Grammar grammar grammar
Lastly, but most importantly, is the grammar. Imagine you receive an email from a well-know company about a promotion they are currently doing. Everything looks great, the email is engaging, it has images, interesting pieces of information etc. But then you start reading and you notice something a huge company like this should not have – grammar mistakes. This is probably the biggest mistake you can make and there is no one to blame but yourself. Besides risking your email going to the recycle bin, you also risk losing some of your loyal customers because of not being able to deliver your content in a well-written way. Always spell-check your emails a couple of times, especially when you are big and famous. You need to make sure you don’t have any grammar or spelling mistakes, because that’s not something your customers are expecting from you.
Email Marketing may not be as popular as it used to be, but it’s still important for businesses to use. It offers an easy way to reach your customers and gain popularity, but if you make some of the mistakes mentioned, you can create a bad reputation for yourself. Follow guidelines and try to avoid those common don’ts at every cost and you will see how good Email Marketing can be for your image and reputation.