It is known worldwide that the e-marketing is spreading increasingly over the companies. It is almost essential that the companies use the online marketing to contact the clients, since nowadays majority of the people are given access to organizations across its web page, social networks etc.
The companies and businesses must adapt themselves to the new tendencies and the pursued people, the consumers: the clients witch use constantly Internet. It is necessary to be present in those places, where our public is.
Internet provides different tools to approach these people. Everything works in a much more rapid way, the companies send a message (products, innovations, offers. . .) and the clients receive the message immediately. The message goes to them and return back to the company. It is a direct conversation between a company and a client.
If we make a good use of the medias to come and meet our clients, we will be able to make a good progress communicating with them, in a rapid and cheap way.
On using different medias to transmit the message, it is easy to obtain new consumers and regular clients in addition to whom probably you could have potential clients located in any part of the world.
But really do we know what benefits we have by using e-marketing?
1. Speed of answer and immediateness
Having direct contact with the clients, allows them to be able to be informed about the product, contribute changes or even port an issue that can serve to help the company.
The company benefits from this not only because the consumers can buy in the moment, but also it increases the ways you can get to know the essential characteristics of your consumers so to be able to go straight to them.
Having an Internet access, it is possible to use different medias or social networks to reach the clients. Including those clients who are in another part of the world.
3. Interactivity and participation
There are people who feel identified with the companies. Thanks to e-marketing, the companies can have an important contact with the clients and make the clients feel they are part of the company.
It gives the big opportunity to gain access to our different clients across different medias. For example, if part of our target are teenagers, we will be able to study the possibility of gaining access to them across the social networks.
All the different tools that exist, allows to pursuit in a real-time with accuracy on the clients, the visits they do in our web page and the time that they spend in there, or if they go as far as to buy.
6. Cost saving
Practically it is free. Therefore all the money that it is possible to invest in the marketing traditional, on using e-marketing, we save it, so it is possible to invest in other things like improving the company, the production etc.
To conclude, nowadays, if a company hasn’t got an online access to the products for the clients, it will be challenging to create a loyal customer relationship with them, and it will be much more difficult to make new clients.
Using e-marketing opens many doors for the companies to reach the opportunities that previously wasn’t existing and was unable to reach.