If you have been online recently, which I am guessing you have, chances are you came into contact with at least one of YouTube’s greatest influencers, as their online presence is undeniably large. Be it beauty gurus, comedians, daily vloggers or game streamers, they are everywhere and are changing the media game one vlog at a time. The image below shows the YouTube channels with the most subscribers and the channels highlighted in yellow are operated by influencers.
The most popular Youtubers have millions of subscribers, ranging from 1 to 28+ million, who loyally watch their content whenever it is up, post comments and interact with their favourite Youtubers via all social media platforms. Such a large online presence and following can be very beneficial to your brand, service, product or charity and is in fact already being put to use for brands all over the globe. I have come up with some steps to help you get more brand exposure via influencers on YouTube.
Here are my 6 Tips to give your brand a YouTube e-marketing boost:
1. Get your items and name on YouTube
You can sit and wait until a Youtuber picks up your product at a store or notices your charity, but unless you are a major brand: it probably won’t happen. Speed up the process giving them your best products (for free!) and asking them to do a review. Be careful to select a Youtuber that you feel can represent your brand and has subscribers that fall into your target market. Sending a box of new lipsticks to a male gamer will most probably not be appreciated as much as if you sent the same lipsticks to a beauty guru.
Once you have selected your Youtuber, it’s good to start connecting with them first. Interact with them through Twitter or comment on their videos, this way they will know you exist and pay more attention to you if you approach them with your products. If you don’t get a reply, don’t worry, they probably have a lot of messages to go through and/or simply missed your message. If this is the case, most Youtubers have a PO Box to which fans and companies can send anything they like so send your products and make sure they stand out!
If your products make the cut, just sit back and watch your demand and profits rise.
2. Hauls and giveaways
A popular video that a lot of Youtubers make and viewers watch, are haul videos in which they go through everything they bought during a shopping trip. Haul videos can also include gift bags that they received instead of bought. If your brand has a store, try inviting the Youtuber to your store and offer them a pick of some products in exchange of a review. This way you might be featured in their daily vlog, and it ensures that they pick items which they want to review.
In addition to giving the Youtuber free stuff, include gift bags or something similar for them to give away to their subscribers. This can be beneficial to both your brand and the Youtuber, as both parties will be seen as generous and, let’s face it, free stuff can generate a wanting feeling in the best of us, which could translate in a larger want for your brand.
3. Sneak preview
Generate excitement and build up to the moment of your official product launch by providing a suitable Youtuber with your ‘coming soon’ product. This way people will be aware of its existence and willing to buy your product immediately after seeing it’s review online. Sounds great, right? It is a great way to get consumers’ attention, but it could backfire if your product gets a bad review so make sure you are extremely confident in what you’re selling when taking this approach.
4. Offer subscribers discounts and Promotions
Provide Youtubers with exclusive discount and promotion codes to share with their subscribers. You could do this with multiple Youtubers and take the same approach as Amazon Audible, who have provided the biggest Youtubers with their personal link and if their subscribers sign up for their service via the personal link, they get the first book for free.
5. Set up events with Youtubers and/or sponsor initiatives
Getting Youtubers involved with your brand really is about creating awareness amongst their subscribers so that they know who you are and are open to purchasing what you have to offer. To get the subscribers’ attention, you can try and sponsor events like meet and greets, make-over parties, game conventions and more. Get involved with what the Youtubers and their subscribers are interested in and act upon those interests.
6. Start your own channel
Loads of companies have their own YouTube channel with their own content. Some even have a lot of subscribers! Who can tell the consumer what your brand stands for better than you, the brand creator? Create high quality content and make sure to regularly update your channel and add new content. YouTube is a great platform for brand interaction too, so don’t be shy, get on YouTube and explore other channels similar to yours, leave a comment and the interaction between consumers and your channel will surely grow.
Some handy links about this topic: