Why should your company in participating at a social media platform like Instagram? If you would only look at the user numbers, you would probably agree that it would be a smart move to get involved. In fact, Instagram has hundreds of million active users who all share more than forty million photo’s each day. This is a huge number that indicates that this platform is widely used and more popular than ever. Another important element in using Instagram is the fact that you can connect it to Facebook or other social media platforms. Double the impact! But how can you successfully get your business onto Instagram?
1) You can personalize your organization and give it its own personality – Instagram is about storytelling, not about selling your products. It is an ideal platform to give your company a more humane appearance by giving people more insights in your organization. You can show your customers how your products are made, how your stores look like in different places and much more. Many people are curious about the story behind an organization and by using Instagram you can easily tell this story. Almost every company wants to let their customers know where they are standing for and what their values are. By using Instagram you can use all the visuals you want to illustrate this. When you do this correctly, you are truly building on the personality of your brand.
2) Participating generates more trust – When you are out there on social media and showing your customers images about your brand, employees and stores, you could be more easily winning the trust of your customers. In other words, you are investing in the relationships with your audience which is crucial nowadays. To succeed in gaining more trust and valuable relationships, you should include #hashtags in all your posts on Instagram. In this way you will make sure that people can find you and you can strengthen social engagement.
As you can see in this graph (information generated by Q1 – 2014), Instagram is truly the best social media platform for brand engagement.
3) You have the chance to go Viral – Instagram is all about likes and #hashtags. This social media platform is also easily linked to Facebook and other platforms, which is crucial in going viral. If you manage to use your creativity well, you can generate a huge boost in traffic and popularity.
4) The best platform to promote your niche market – Instagram is a powerful tool, especially for niches such as food, fashion and architecture as these markets rely heavily on visuals. If you are doing business in one of these markets, Instagram should be familiar to you. If not, you better get familiarized with it!
If you would like to learn more about Instagram and how to use it for your business, you can take a look here.