Are you struggling with implementing Twitter to your marketing and communication activity? The service is known for their limited messages of 140 characters, also called ‘’tweets’’. Writing a tweet and making the best use of the 140 characters on Twitter seems simple. However, with so much noise about the advanced usage of Twitter and other social networking platforms, a great number of small business owners get overwhelmed by it. They usually end up ignoring the basics that ultimately result in not so ideal results. Here are 5 simple, yet powerful Twitter tips for small businesses that can help you achieve much better results!
1. Everything starts with a clear objective
Just as any other marketing and communication activity, being crystal clear about your objective for Twitter is essential. This sounds easy, but without a clear goal in your vision your tweets might wander off and you could be sending the wrong signal to your followers. Avoid brand confusion and don’t use Twitter because everyone else does. Define feasible goals that you want to accomplish by means of Twitter and tailor your tweets and profile accordingly.
2. Create an appealing profile
After you have set your goals, you can start building your profile. Your profile should reflect everything that your company stands for. It defines your brand image, make sure it is consistent with your tweets.
Pay attention to four main elements:
- Display picture: it is advisable to use a clear logo of your company or a head shot of the CEO.
- Background image: utilize a clear image that is in line with your products or services and is relating to the brand image.
- Profile template: together with the background image, the profile template should reflect the brand image of the company. Again, use a high quality photo that symbolizes your company.
- Profile description: describe your company using the most significant keywords that will resonate with your current and potential customers.
3. Valuable content is gold even on Twitter
Twitter is a powerful and engaging platform. Use its strength to get close to your target audience and to interact with them. Understand the needs of your customers and take the feedback that they give you on board to keep evolving as a company. Tweets are only 140 characters long, however it doesn’t make quality and relevant content any less important. Beneath you find what followers find important and want to see from you as a company.
4. Show your personality
Twitter is a casual social networking tool. Have a distinctive voice of tone in your tweets, which can help your followers relate with you in a much better way. Avoid being too formal, show them you are human too. Add a bit of humor once in a while and don’t forget to respond to the messages of your followers. New relationships, sincere leads and engaged customers can all blossom from consistent Twitter use and interacting with them regularly. More tips on how to include your personality in tweets, click here.
5. Keep a keen eye on Twitter Trends
Stay updated with the Twitter Trends in your targeted regions. Include the popular hashtags in your tweets to increase the visibility or tailor your tweets according to the current events. Avoid stuffing your tweets full with hashtags, you don’t want to be a hashtag spammer. A useful tip is to have a look at ‘Trending Topics (TT)’, a list of topics which many Twitter users are talking about instantaneously. Twitter does an awesome job to keep users in ‘the know’, it allows users to stay on top of current events and they can accompany the latest discussion. As a marketer being in ‘the know’ with the Twitter Trends and how this all connects with your target audience can help you increase the level of engagement and take this social media to the next level.’
Twitter who haven’t heard about it. The last few years Twitter has become one of the most favorable social networking platform. If you do it right, it can be a great addition to your existing marketing, promotion and communication efforts. To summarize the five basic tips that will change your small business and that you definitely should not forget: start with a clear objective, create an appealing profile, share valuable content, add personality and stay updated with the Twitter Trends. Leave a comment down below of how these tips have changed your business!
For more Twitter tips, read further here.