“Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you.” That’s how Pinterest describes itself. But besides just being a platform for creative people sharing visuals and ideas, it can be used as a strong marketing tool, with the major benefit that it doesn’t feel one’s being marketed at. A huge advantage of using Pinterest is that it’s a very popular online platform, with having already more than 30 billion pins online, New York Magazine stated in May this year. Besides that, Pinterest drives more web traffic than Twitter and Youtube combined, according to the study that Mashable discusses. The graph of that we can see here:
So what we see out of several studies is that Pinterest can get you massive traffic to your website. Here are some tips listed, coming from different top media professionals, on using Pinterest to get that high amount of traffic towards your website.
If you create pins for the products that you sell in your online shop it’s a good idea to write the price of the product next to it in the pin. A research on this topic, it was found that more likes and click-throughs are made when the price is there, up to 36% more than when there’s no price written down!
Pin it for later
Rebekah Radice comes with the tip to bookmark blog content on Google+. To do that you first have to publish the blog post, after wchich you pin an image from the article to a board and copy the url of the pin. Then you can use that image for a Google+ post, including a link to the blog post, and a ‘Pin it for later’ button to the pin in your post.
Pins in your newsletter
When you send your customers a weekly or monthly newsletter, you can include some pictures/screenshots from your best pins over that period, linking to the actual pins on your Pinterest page. It makes people curious and they will benefit you and themselves from it. Jason Miles writes about this in his book Pinterest Power.
A good trick to get easily more repins and more traffic is by using group boards. PinGroupie is a tool that is easy to use and helps you find the group board you are looking for. If you have found the group board you can repin the boards, that way your repins and visibility and engagement go up.
Just a good Pinterest page with some creative pictures aren’t enough to be successfull on Pinterest.
Ideally you would refresh and upload and share pictures on Pinterest daily. Besides that you could tweet about your Pinterest profile or pin 2-3 times a week, you would post on Facebook every week and send an email with screenshots linking to your Pinterest profile once a month. Last you should add a free Pinterest app to your Facebook account. Optimize your entire website with ‘Pin It’ buttons to make it as easy as possible for the visitor to actually share your content via Pinterest.
You can make a board containing pins of the blog posts you uploaded on your website. This is a way to keep it all interconnected and again to gain as much traffic as possible.
To keep a close eye on your competitors’ Pinterest behaviour and maybe even more interesting, the people that repin your competitors’ pins, you should add these competitors. You can activate Pinalerts to keep you warned on when someone is pinning from the domain. That is a smart solution on how to find your competitors’ visitors, pinners and customers and since it is usually the same target audience as you have, you can benefit a lot from this free information.
This last tip can mean a lot to your traffic and is quite simple, but often forgotten. The trick is to engage with people that have a big influence on Pinterest, people that Pin a lot and that are being followed by a lot of people and of whose boards many people take their inspiration and repin from. These people are also called Super Pinners and are often pinning in one type of branch, may it e.g. be food & drinks(healthy dishes), interior design, or street fashion. These people are often taken seriously by the big crowd and will be listened to and they have the capability to start trends. A collaboration with these Super Pinners would be a big opportunity for you as a brand to get the repins and the visibility and traffic you are seeking for.
Conclusion – Get creative
As we see there are so many opportunities in Pinterest instead of ‘just sharing pictures’. Hopefully these tips will help you to make full use of Pinterest and its options and will help you with your visibility and interaction on the platform itself and also will help you get the massive amount of traffic that’s been promised to you in the beginning of this post.