Nowadays, a lot of consumers tend to ignore ads. Today’s technology makes it easier to skip adds. To still attract the consumer, it is important that you nail your content marketing. The foundation of good communication is good content.
Content marketing is a marketing strategy which means creating and distributing valuable, relevant and consistent content. With this content you want to attract your audience and change or enhance your consumer’s behaviour.
Here are 4 important key tips that will help you be successful in your content marketing:
1. Know your audience
First, the most logical way to start off is to really know your audience. These will be the people you are going to aim at. You have to know what your audience is exactly looking for. You should of course know their about needs and wants. With this knowledge, you are able to speak your consumer’s language. This will help you start off your content marketing campaign a lot better.
2. Creating content
Once you really know your audience, it is time to start creating content. The content has to include at least three important key areas.
2.1 Pick your unique selling points (USP)
Content marketing is all about your brand. Everything you do has to reflect your brand. By presenting your unique selling points you are able to differentiate yourself from your competitors. Obviously, your audience has to know about these. Why are you the one they need to choose?
2.2 Valuable content
As a consumer, you are only attracted when the content really grabs and maintains your attention. Therefore, your content should contain the following points:
USEFUL: Educates, Informs, or Entertains
FOCUSED: relevant and meaningful to the target audience
CLEAR & COMPELLING: story that people understand and respond to
HIGH QUALITY: interesting, well-produced, has substance
GENUINE: written from the heart by people who care
2.3 Call to action
Including a call to action is beneficial in a lot of marketing strategies, especially with advertising. Although, content marketing is not a form of advertising, it can still be useful to include a call to action at the end of your content. Call to actions can help you achieve your goals.
3. Maintaining relationships
After the process of creating the best possible content, you hope to attract your audience with it. Once you’ve actually done that, you probably want to keep these consumers on your side. You will have to build trust with the consumer in order to maintain the relationship.
The first step into building trust is to NOT overflow the audience with too much information. When you do overflow them with too much information, the content will most likely not be valuable anymore.
Furthermore, creating interaction with the consumer definitely helps you to gain trust. Use for example social media to provide customer service. Here you are able to answer questions and to maintain your relationships.
4. Measuring results
Last but not least in the process of successful content marketing, is measuring your results. When consumers are engaging and sharing your content, it means you are successful. You are now in the top of mind of the consumer!
When creating content it can be quite useful to have some good examples. Are you interested in some good examples? Explore them now.