They are multiples ways you can advertise on, but the most effective one is Google adwords and here is why:
– They are scalable ( doesn’t require five times the effort to acquire five leads)
-They are measurable(Compared to traditional marketing like TV and magazine advertisment)
-They are Flexible ( tons of options to opttimize your campaigns)
-Competitors are using Adwords
What is Adwords
Google is the creator of Adwords, an online advertising service that puts a copy of an ad on top or beside the results of the search list.
Adwords are auctioned whereby organizations bid on keywords. (keyword is a term used for relevant words being searched by internet users) by adding keywords you advertise wisely.
How to make your ad relevant and high in quality
As a company you may want to determine what is providing value, structure the account in mind make a division for a campaign and for ad words .
as you can see the structure has three level s account , campaign & Adwords. The account aids you to create relevant and highly targeted advertisement. The ad groups are more specific they focus on a subcategory of the main campaign.
Here an example of an account that sells trainers, the account is well structured and has relevant keywords. Structuring the account is easy to manage which also provides better results.
Nowadays customers first search through the web for the product they want to purchase, to help them find the product in a quicker and simple way a company must make the advertisement important. If your ad is relevant Google will position you higher in the search engine.
Tips for structure
– Name each campaign
– Split campaign into Ad groups
– Have one theme per campaign and ad group
Chose the right keywords
If you don’t get this right the competitors will drawn you. So you want to make sure you have the right keywords. Start with brainstorming on words you think you must use, write them down and start making subcategories.
For example you have a trainers web shop having keywords like, men footwear, running shoes and trainers would be a good start point, but what you want is conversion and that why you need to go deeper and create specific keywords e.g best running shoes, men athletics shoes, buy fitness shoes etc.
Recognize keywords tha are relevant make sure that the SEO strategy is on point, dont forget to – brainstorm on keywords, research if customers are using the same to find things. don’t think like a marketeer but more like your visitor(customer).
choosing the right keywords will eventually put you website at the top of google page. as the image above shows.
The point of including “keywords” in your articles is so those pages can be found in search, when someone googles the keywords you’re going after. When you bid on keywords in AdWords, you’re paying a sum to have your site listed in the search results for that keyword search. It’s a way to pay for placement rather than trying to earn your way through organic search engine optimization.
what do you think about google adwords and how it works ? will you use this method to alter your page?