Only a few days left before the 12 days of Christmas kick off. Marketers have already increased their marketing efforts to end the year with a boom in their sales. The days that your last-minute shoppers need inspiration on what to buy where. These 12 days before Christmas are the crucial days for your Email campaign.
Why email marketing is an effective tool during Christmas
Not every marketer is convinced of the power of email campaigns. It’s perceived as annoying by the target audience when you spam your subscribers with too much mails, right? No. Actually it’s not more annoying than seeing over and over again the same commercial on the television or those advertisements you see on YouTube when you want to watch a video. Besides, email is a very effective way to get your brand on top of people’s mind.
Something I experienced myself:
I receive per week about 3 emails from fashion webshops, as Asos.com, Misguided.com, Nastygal.com and a few others. I almost never open the emails, because I don’t have time or I’m not interested in reading about new clothes that came in at that moment. But right now, with Christmas at my doorstep, I was thinking about where I should buy my outfit for the Christmas eve and New Years Eve. First that came in my mind are the webshops I subscribed to and are approaching me every week again with their emails.
This was just an example of myself, but imagine all the other people who are receiving their emails and are looking now for a great outfit to wear during these events. Remember that the inbox is a branding tool.
The chances that you are sending an email at the same time somebody is looking for your product are not very high. However, reinforcing your message and the ideals of your brand through email will increase your sales, because when people are in the buying mode you will be on top of their mind.
Only 12 days left before Christmas. Is your campaign and are your marketing efforts at this point already driving more revenue? Or can you use an extra boost to increase your sales these final days? Here are some ideas how you can improve your email marketing campaign in the upcoming days:
Consumers want to treat themselves in December during the holiday sales. Remind your subscribers to reward themselves these days.
The Hubze blog reports that a third of the consumers are doing their Christmas shopping 10 days before the 24th of December.
This year on the 18th of December it’s Free Shipping Day. Many retailers are shipping their products for free, are you joining?!
Super Saturday! This is something popular in the US. The saturday before Christmas, the day which could be the biggest shopping day of the year!
You should remind your customer the week before Christmas that their time is running out. Use the subject line of your email to emphasize the urgency.
Remind your customers on the 19th of December that they place their order in time. They have only a few days left for the shipping deadline for Christmas purchases.
Get ready for the last-minute shoppers who need a present one day before, or even on the 24th itself. Think of something as downloadable gift cards which they receive immediately in their inbox.
- Five tips from the experts
1. Mobile is demographic, and research shows that conversions on devices are greater than desktop.
2. Create a sense of urgency with the subject lines and make sure the creative is clear and directs users through to the right page of your website.
3. Focus on your subject line rather than spending time on photoshopping Santa Claus into your images.
4. Customers don’t browse stuff they are not interested in… use this behavioural information and the products that your customers browse in your email campaign.
5. Don’t be afraid to send out more emails so long as they’re good.