It’s been one year now since I’ve launched my Facebook page, and I could say the biggest struggle through all this time was managing what and when to post.
I’ve tried with hand-written paper plans, special calendars, setting up guidelines for ideas – but somehow I was always losing my mind when it came to applying my strategy, finding ideas and bring valuable content for my readers.
Nobody said it would be easy, right?
And then I discovered Post Planner, this really great Facebook app (it’s free) that taught me how to get the best out of my posts.
What does it do?
It schedules posts to your business page, personal account and any other pages/groups you own. It looks like a dashboard that allows you to plan everything, and what is more, it gives you status ideas and insights in the most popular trends on Facebook.
All in all, it saves you A LOT of time.
How to use it properly?
Every person that discovers this kind of tool will be totally impressed by its’ advantages. The trap is thinking that it will get you reach by itself. Through time, I’ve learned to:
- Keep up with consistency in my posts.
I usually post 2 times a day, but that differs from business to business.
On my Facebook page I am sharing with readers a certain kind of art, and this is not a very viral trend for Facebookers. Therefore, I am posting things related to art and this works as a permanent reminder for my readers to check my website.
I use Facebook for engagement and the website for selling art, and I want high reach on my Facebook in order to communicate with those who are interested in what I do.
- Target my audience.
When I started my project one year ago, most of my readers were my family and friends. As I travelled the world, I noticed that my audience is mainly from Romania, UK, Netherlands and India (places I’ve been to).
Post Planner has a feature of scheduling posts per time zone in different places of the world, and this helped me a lot.
- Get my inspiration from others.
It’s ok to share information that other have shared, but don’t forget that 70% of your information should be valuable and original content for your customers.
Post Planner has provided ideas for my own content several times.
Through time I’ve shared posts and content from influencers, but I’ve always brought my own touch in the post (valuable information for the reader or promoting my own content that can be linked to this shared information).
However, if you don’t like this app, there are several others that you could try! On getapp.com you can even compare their features. Check your alternatives here.
In conclusion, scheduling posts saved me from several headaches. The content on my Facebook page is gaining more and more reach because now I have time to concentrate on the content.