Instagram, one of the most popular social applications on the market. For a long time businesses and marketeers are shouting ‘Content is King’. However this quote can be expanded with ‘Visual Content is King’ and ‘Video Content is King’. In the first half of 2014, the amount of users grew from 150 million to 200 million. And nowadays, people are enormously active on instagram and brands are highly responsive towards their audience and consumers.
Top10 most popular brands on Instagram
But how can you apply and use Instagram for business and brands? 4 tips in order to use instagram effectively and wisely.
It’s is important what you are going to tell on your Instagram channel. What do you want to show, what do you want them to show and does Instagram it fit within your content strategy. Visuals are important elements in nowadays content marketing, but you should be carefull with posting and managing Instragram content. Instagram is purely based on imaging what causes that the audience directly have positioned your brand in their mind. They have a certain image and feeling about your brand through visualization. You need to know exactly what the strategy is and practice your theme on your Instagram channel.
Because there are so many people on Instagram and it is very obviously a lot of the audience already posted different kind of material about your brand on Instagram. So, what are you waiting for? Create branding theme based on all the material from your fans and audience. Determine what kind of content they are posting about your brand and use that basis in order to make creative, innovative content for your channel. Because of the simplicity and simple usability of Instagram you can easily start an user generated content campaign, where you will start with a #hashtag focussed on your branded theme, post examples about what you are expecting of your audience and relate it to a contest or a nice price.
Instagram and Pinterest have different similarities, but one element is important for your content strategy: inspiration. Within Pinterest, a lot of people are looking for inspirational content for make-up, living, do-it-yourself etc. Within Instagram people are looking for really nice content that inspires them, but in a different way. Consumers on Instagram want to see thing that are innovative, over the top and unique. The production process or where you can use your product can be important and engaging themes. Show beautiful, pixel perfect pictures that illustrate what your story is and inspire them with your brand, service and products.
Within Instagram it easily to build interaction and a customer-relationship, but it works a bit different then other social media channels. Within Instagram, your timeline is filled with content of people and brands you follow. Within the explorer engine, you can see what is popular within your social media network, which nodes are related to which people’s like and followers. So it is essential (in order to retain engagement and people to follow you) that you will create interaction with the audience. Show them that you appreciate them when they tag your brand in photos, reward them for beatiful pictures or positive messages and frequently share photos of what your brand is up to and use real-time strategy (like newsjacking). People like to be appreciated, so community managers should be responsive towards consumers.
One important conclusion I want to share with business who are starting with Instagram is that you need to manage constant content to generate more followers. Followers are the most important audience, they will see your content multiple times a day and if they like your content it will be presented in their social networks. And that is where social media is all about.