It is almost impossible to avoid social media whether you use it for your business or for personal use. Everyone uses it and there is even such a thing as FOMO: fear of missing out. People do not want to miss out on important events, funny content from friends or viral content from companies. But it can also be a struggle and time consuming to keep up with Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr etc. Especially since there is so much more to do in a day for businesses and freelancers. So the best thing to do is schedule ahead. To create a social media scheduling, that tells you what and when your content needs to be posted online. But how often are you planning to post on Facebook, or when are you going to Tweet about your business? Knowing when to post can make the difference in how people react to your efforts. So what are the best times?
People often need a little motivation in the afternoon to get through their working day. This results in checking Facebook for many people. Posting between 1pm – 4pm results in a higher click-through and the peak time for Facebook is on Wednesdays 3pm, right in the middle of the week. But the worst time to post on Facebook is in the weekend before 8am and after 8pm. There won’t be many people that get up that early in the weekend, and if they do, they have probably something more important to do than checking Facebook at that time. And in the evening, chances are that people have plans for a night out or with friends/family. Although people will still check Facebook, there is less activity.
Facebook engagement is higher on Thursdays, Fridays, and in the weekend. Especially photos generate a higher engagement with 53% more likes and 104% more comments.
The best time to throw in a tweet? Lunchtime! Lots of people check their twitter feed around lunchtime on Mondays to Thursday between 1pm and 3pm. And just like with Facebook, images generate more engagement from your fans. Images result in 36% increase in clicks, 41% more retweets, 55% more leads, and 33% increase in visitor-to-lead conversion rate. Meanwhile posting links after 8pm will not generate more traffic nor engagement.
According to a study conducted by Twitter itself, people with mobile devices are likely to be on Twitter an 181% more during their commute. They are probably bored and looking for something to occupy themselves. On the other hand, tweeting during dinner time should be avoided if you are looking for an increase in click-through-rate for the obvious reasons.
While for Facebook and Twitter it is better to post during the daytime, Tumblr has the most clicks on posts that are posted after 7pm. You are even more likely to get clicks if you post in the evening of Sundays, Mondays, and Tuesdays. Try to avoid (important) content before 4pm since people are morel likely to be on Facebook or Twitter during the day at work or school. On average people spend more time on Tumblr than on Facebook per visit. The best time to post on Tumblr is Friday evenings because then you will receive the most clicks over 24 hours.
Pinterest is something people mostly do on their spare time and not so much on side when they are at work or at school. Therefore the worst time to post is during working hours on weekdays. On the other hand, on Fridays afternoon it is peak time for fashion and retail. 55% of Pinterest users have engaged with retailers and brands via Pinterest, in comparison to 48% of Facebook users.
The absolute best time is weekend mornings when people are looking for delicious recipes, interior decoration, and dream purchases. At these times people will have more time on their hands and possibly looking for inspiration on what they can do in the weekend.
There are best times and worst times to post on social media as already discussed. So what about Instagram? Well a study conducted by TrackMaven shows that for Instagram it doesn’t really matter at what time you post. The result on posting on different times did not make much difference. Although some users disagree. It all depends on your target audience. But there are three time slots on Instagram that are popular with the users.
– Morning 7am – 9am: People are getting up, eating breakfast, and commuting. So they are more likely to check Instagram and see what they missed.
– Midday 11am – 2pm: During lunch hour people get a break and often check social media
– Evenings 5pm – 7pm: Around this time people commute back home, they are done with work and school and find some time to relax before or after dinner.
Compared with other days in the week, Sundays are good when you are looking to interact with people. You can expect more likes and comments than any other day. While users post the most on Thursdays, although this can be due to #tbt or #throwbackthursday. As last, if you want to post videos on Instagram, stick to the evening since videos create ‘loud’ sounds when you are at school or work and that can be awkward.
Well looking at my own behavior and of my friends, I think these times make sense. I know that I am more likely to check Facebook, Twitter, and Instagram during the day when I am at school or work because that is something that you can easily squeeze into the stuff you are doing. It is also some distraction to get through the day if you are bored. It is not that time consuming and if you want to have a quick look you can easily scroll through the content. While Tumblr and Pinterest can be more time consuming. Especially if you are looking for inspiration and ideas. You see on thing and then think of something related or not all. At least in my experience, the times I used Tumblr and Pinterest during the day at work was because I was looking for ideas or examples that I could use and not so much for my own interest.