You have properly heard of Pinterest before but what is it exactly and how can your business benefit from its marketing possibilities? Pinterest helps people discover the things they want to buy and do. Pins can nearly consist of anything; it could be an image of a beautiful landscape, a dress or even a quote. They are little bookmarks that people add to pinterest that always points back to the sites they came from like yours! If you add an Pin It Button to your site people can use it to add your images on Pinterest. Pinterest offers personal boards for people where they connect and organize their Pins. Every board shows what people are interested in and what they care about. Other people can follow boards whose pins they like, like yours!
Pinterest helps people discovery things visually. Research has proven time and time again that people react better to visual content. Visuals spark various emotions in people. People are more likely to remember a brand or message through visuals. That’s what makes pinterest such an effective marketing tool to reach your target audience.
Businesses that have nailed oh no wait pined it on Pinterest
Pinterest is a fairly new way to market, a lot of businesses have realized how powerful Pinterest can be. So lets take a look how the big shots have mastered Pinterest and get a grasp of how you can use these tactics too.
The Martha Stewart Brand which consists of a website and several product lines, has a huge Pinterest profile with over 126 boards and up to 13.000 pins. These boards and pins have helped this brand reach over half a million followers. For a large amount of pins it is important to be organized. Each pin has to serve a purpose and be visually appealing.
Real Simple magazine has 340,000 followers on Pinterest and is largely successful because it listens to their audience. They focus on making life easier and this shines through in their pins. Boards like: “Easy Hairstyles& Accessories and doable Fitness Tips & Ideas make self improvement more approachable to their audience.
Wholes foods is a chain of food stores in the US, U.K and Canada they focus on providing natural and organic food and products they have over 140.000 followers. If a brand has one focus it is important to keep the audience interested. A good way to do so naming your boards creatively. Whole foods has board names like “ Cheese is the Bee’s Knees” and “How does Your Garden Grow” it lets users know immediately what the board is about in playful manner.
Self magazine is great example of how to stay relevant with the times. They have over 200,000 followers and their focus is on improving the mind, body and soul. Every season they change something about their bio to reflect something unique about the brand. The change allows the brand to stay relevant while giving its users an idea of what kind pins they will see.
Lifestyle site Refinery 29 focuses on fashion and links its websites content to its Pinterest board for their 206,000 followers. They pin external content and the also create boards for events or content on their website.
Pining regularly is very vital; The Today Show does an amazing job of posting on regular basis. This ensures that your profiles pins are prominent in the feed of each pin’s category. This ensures more followers and re-pins. The Today show has over 23,000 pins and more than 106,000 followers.
When promoting it is key to think visually on Pinterest. Etsy’’s more than 317,000 followers can see all the types of products that are available from Etys’s. They sell various kinds of products from earrings to furniture. They are able to increase sellers revenues and at the same time they drive traffic to their own website.
Beauty retailer Sephora is a great example of how essential it is to make sharing easy for the audience. They have almost 200,000 followers.
Ellen DeGeneres is her own brand, she has established this brand around her daily talk show and books. She has 264, 000 followers on Pinterest. This high amount of followers is because she sticks to what she knows and what she is known for: comedy. Her boards have elements of fun in them. She also links a lot of what is discussed on her talk show to her pin boards. She sticks to what she knows and its paying off.
Beauty sample subscription service Birchbox has nearly 1 million followers mainly because they have been excellent in establishing a great sense of community. They provide several boards that allow others to add pins. This leads to high engagement rate.
Everyday Health is an example of a lesson we can learn from a brand with over 3,8 million followers but is doing something wrong. It does not list its websites on its profile. This can be reason for a significant loss in traffic to their website. It is of upmost importance to link your website on Pinterest.
Mashable nails it by making the experience of Pinterest fun. They have over 1,5 followers and they are proof that blogs and websites can also reach a high success rate on this platform. They promote content graphically and they also make it easy to share graphics in their blog posts.
What to do, how to pin it
First off you need to understand truly what Pinterest is and if it is valuable and current for your business. Once you have established that you are one step in to the right direction. It is very important that you set up your account right. Really think about what you will be using it for. Make sure to link your website to Pinterest to ensure traffic to the place where you want traffic: your business. By making use of the site: business.pinterest.com you can find great resources including all the Pin It buttons for your browser and website, follow buttons cases studies and tools. Do not forget to add keywords to your bio and set up links to your other social media websites. Include follow me buttons for your website that brings the consumer to your Pinterests. Another important thing to do is integrate with other social media platforms like Facebook. Give a call to action on your Google+ to follow you on Pinterest. Set up initial boards and choice topics that show your companies business, values, culture, interests, products and services. If you are selling products it good to add prices to your images. Just like other social media sites it is possible to use hashtags, do so to create engagement from your audience. Contests are another great way for to create engagement with your audience for example let your followers create boards that reflect on your products and services. It can really help to create interest in you brand and your message.
Pinterest is not just another social media network. It seems to be becoming the fastest growing social media site ever and ensures a great deal of traffic referral for businesses. Make sure that you know your audience, discover their interests and provide content accordingly. So what’s holding you back? Go pin it!
What is Pinterest? https://business.pinterest.com/en/whats-pinterest
Social Media Examiner: http://www.socialmediaexaminer.com/tag/pinterest-marketing/