Are you wondering which suits better for your business, SEO or SEA? Here is an overview of the advantages and disadvantages that can help you decide; but first, a brief explanation of SEO and SEA.
What is SEO and SEA?
SEO (Search Engine Optimization) is when you want to increase your website visibility through unpaid results in a search engine such as Google. It has two major functions. One is crawling and building an index and the second one is providing calculation answers and serving results.
SEA stands for Search Engine Advertising. It is something very different from SEO. SEA increases the traffic to your website through digital advertising. It means that the advertiser (your business) pays the publisher (i.e. Google) every time a visitor clicks on your advertisement available on the search engine. These are highlighted on the top of the result page in a light yellow box or on your right-hand side of the unpaid results.
SEA can also be named as SEM (Search Engine Marketing) or CPC (Cost Per Click).
Why is SEO important?
SEO is important because it can bring your business traffic.
Your website will have more visitors, and more visitors can turn into potential customers.
SEO can generate valuable traffic.
Google Analytics is an service offered by Google can track the traffic on your website. It will give you insights and information about the customers that visits your website. You can track their clicking and search behavior, their language use on the website, the country and region they live in, etc. This can be beneficial to you because it can be a strategy to improve or adjust your website to their behavior.
Why is SEA important?
Depending on your keywords, when you pay for advertising on search engines, your business will be shown on the higher ranking that can cause a faster result in obtaining website traffic.
What is the main difference between SEO and SEA?
The advantage of SEA is that you can control the visitor which page on the website they would land on when they arrive. You can change your landing page of every ad you publish on the search engine and with SEO you can only implement different keywords to make sure that your website appears for the right search terms that a visitor is looking for.
Advantages and disadvantages of SEO
|Increase visibility||Slow effectiveness|
|Increase accessibility||Tough to quantify|
|Increase brand awareness||Lot is work to get your website on top|
|More visitors = potential customers|
|Free (the clicks are free)|
|Long term results|
Advantages and disadvantages of SEA
|Instant increase in traffic||Short term|
|You only pay when someone clicks||It costs money|
|Good for new businesses|
|Direct communication with your audience|
|Results are closely monitored|
|Changes can be easily made|
|Quick to set up|
In conclusion, it really depends on your business which one would be more profitable and more effective on your business. SEA is beneficial when you would like to launch a product, push a campaign, or when you have last-minute sales, and SEO is a great tool for when you want long-term visibility and when your budget is limited. Besides, SEO is less maintenance than SEA, but SEA can create faster results and increase faster website traffic.
One accurate measurement is worth more than a thousand expert opinions
-Admiral Grace Hopper