If you’re a small business or entrepreneur, chances are you’ve dipped your toes in the social media waters. But have you really jumped in?
This book starts with the question above. It continues to talk about the exiting and wonderful world of social media. The book explains how it helps your company to increase sales, expand brand awareness, or establish a personal relationship with your customers.
Skadeedle is a blogger who writes about marketing and for marketers. On Verticalresponse.com you can find his blog posts. Skadeedle offers the reader a lot of tools, how-tos and advice from professionals to boost up a company. The topic of today is turned into a book.
The book is a guide for working with social media marketing for business purposes. The four social media platforms that are discussed are: Facebook, Twitter, Google+ and Pinterest, all of them are free.
Chapter 1 – Facebook
Chapter one is a 13 pages chapter dedicated to Facebook. The chapter has many paragraphs. Examples are: ‘Why Facebook’, ‘Setting Up an Effective Facebook Page’, ‘How often to update’ and ‘6 ideas for good Facebook updates’. After reading this chapter you know how to create a Facebook page, how you should post to Facebook, how you can pay for exposure on Facebook and how you should manage your Facebook page.
Facebook is a social media marketing tool that gives you many opportunities for organic and paid promotions to spread the word about your small business.
Chapter 2 – Twitter
In chapter 2 you can find everything you need to know about using Twitter as a marketing tool. The chapter mentions that as long as you have something to say, you’re golden. Some of the topics covered in this chapter are: ‘Who’s on Twitter’, ‘The value of tweeting for your business’, ‘Twitter terms’, etc. The most important thing that repeats itself in this chapter is that engagement on Twitter is very important. It is all about the conversation. Just tweeting is not enough, you have to respond on comments and share related tweets.
Chapter 3 – Google+
The major benefit of Google+ is that it can increase your search engine results by just using it. Google+ works more or less the same as Facebook. It allows you to post announcements and company news. The topics explained in this chapter are i.a.: ‘Why Google+ matters’, ‘Effective use of Google+’, ‘Creating share-worthy content on Google+’ and ‘Hashtags on Google+’. Most important when managing Google+ is to post something new, to read and respond to other posts and also to respond and share when someone tagged you in a post.
Chapter 4 – Pinterest
Pinterest is a platform that is all about visuals. That is why it is important to keep the content interesting and engaging. This chapter consists out of 5 steps which help you to get started with Pinterest. These steps are: 1. Create your Pinterest business account; 2. Pin to turn followers into customers; 3. Follow the rules of the pinning game; 4. Show us the SEO love and step 5. Do the numbers.
In the wrap up section of the book the writer challenges you to get started. Start with one or two platforms and create a good page first (profile picture, description, etc.) before posting content.
The actual review
As the title already says this is a book review and a book review is nothing without the actual review. So, I will now let you know what I as a marketing communication student think of this book.
Is it useful?
Yes, I really think it is. The book covers as I believe the four most important social media platforms. I was not so sure about Pinterest before reading it, since I never really heard about using it for a company. However the book made me believe that using Pinterest for a company can be really effective and fun to work with. I think that the positive factor of this platform is that you can attract people to your company with solely visuals. Besides all the written content this is nice sometimes.
The book helps you through every step when getting started with these four platforms. It gives a good insight on how everything works and the book also gives great tips how to make your content as effective as possible.
After reading and applying this book you are an expert on the four mentioned social media platforms. You know why each platform is useful, you know how to get started, you know how to write or create effective content and you know how to manage it all.
As the book says:
It’s time to dive in and make a splash!
Read the book and get the conversation started on the platform of your choice!