You’re an owner of a small company and have limited budget for marketing. Many have told you that Twitter is a cheap and effective tool to kick off your marketing efforts. So you go on Twitter, create an account and then what? You don’t know anyone except your usual group of friends.
So, you can either:
- Follow random people you find
- Follow relevant and influential people in your industry
I definitely recommend #2.
The most obvious question came to your mind just now:
‘How do I discover the key influencers in my industry on Twitter?’
Of course, there are tools that can help you with this task and in this post I am going to tell you more about these tools and what you can do with them. Read on and take notes.
Perhaps the best known service on the list, Klout is a paid service that analyzes social accounts and rates them with a Klout score, which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user’s social media network and correlates the content created to measure how other users interact with that content.
Klout recently underwent some changes to its interface in order to allow for more content curation. Klout allows you perform research, segment data, and manage influencer lists.
2. Simply Measured
Simply Measured is a social analytics tool that can give you access to a wide range of reporting and data collection tools. At first, their subscription is quite expensive, but they do have an impressive collection of free reports that you can have access too.
They’re not just limited to Twitter either. Some of them include LinkedIn, Facebook, Vine, Google Analytics and more. There is even a report that gives you a detailed combination of analytics that incorporates both Twitter and Klout data.
Simply Measured’s reporting tools will allow you to identify exactly who has the most influence among your network of followers. This will tell you who you need to connect with and build relationships with.
Twtrland is a powerful social intelligence research tool that works with Twitter and Instagram.
It divides people into over 40,000 categories so you can really distil down and find the right people in the right categories. You start off by searching for influencers based on category, and then you specify the country (this is optional).
You are then presented with a list of search results. You can see on the right-hand side that they are rated by amplification, reach and relevance. You can sort the results based on these ratings.
There is a free option and premium option ($19.99 per month), even the free account is still incredible powerful but you just won’t be able to export reports and lists.
Followerwonk is a company that specializes in Twitter analytics. (It was acquired by Moz last year.) You can do a bunch of different things like compare users, track who is following you, analyse and sort followers but where this really helps with influencer research is the search function.
Just search for a phrase that is particular to your market and you’ll get a huge list of Twitter users that you can export to Excel and then filter by social authority and the number of followers they have (along with a bunch of other helpful data).
Inkybee is a relatively new tool, and it’s not a tool that actually specializes in much that is Twitter related. It’s a powerful toolset that has a specific task – to help with blogger outreach.
So, why use it to help target users on Twitter?
Inkybee helps you find influential blogs and bloggers in your industry while pulling in extremely useful data, such as engagement metrics and average audience sizes, along with links to social accounts, including Twitter.
How to use it? Add a ‘list’ and name it as the market you’re searching for influencers in then add a discovery job by inputting 3 different terms that you would imagine influencers to talk about in a single blog post.
InkyBee will go out and find blogs from all over the web that fit your search terms and pull in some really useful data. You can order this information by different metrics and then export to PDF or Excel documents too.
This is a totally free tool that is still in beta mode. Buzzsumo provides insights into the most popular content along with the influencers who are sharing it. You can look up a specific website or search by topic to find the most popular tweets. Search the influencer option and results from Twitter data are displayed. All results can be filtered for refinement and exported as a CSV or XLS for further analysis.
Next week I will give you a list of tips on HOW to engage with the industry influences you discover via these tools, so if you would like to know about that, follow me on Twitter and stay tuned to my upcoming postings.