This book is an advice that any business builder and turn his home based business into a lead generating, organisation cash cow by just simply using blogs. It states that blogging can help you make massive money, and explains why it can be such an important tool to use, but omly is you use it correctly.
It’s applicable for many different businesses since one can apply the techniques that are explained in the book and shows how the goal can be reached by making use of free tools that are available to any business.
WHY IT IS SUCCESSFULL
The book compares blogging to offline advertisement in a newspaper or magazine and to people simply recommending the product to each other verbally (mouth-to-mouth) and shows how in both offline life as well as in blogs, a similar effect occurs. But besides those advantages, blogging is not only one-way communication, but can be very interactive, usually between the publishers and the consumers of the product or interested ones.
Blogging builds credibility, brand identity, it helps to explain your opportunity better and it helps you communicate to the outside world.
Then the book provides a guideline on how to be successful in blogging, using different bullet points and steps of action. It discusses how to make good blog content and how to get this content to be read by e.g. SEO and get in contact with other bloggers, to get in to the blogosphere. Further it also gives tips on how to keep the interest and how to involve the people online in your network. Another very important part is where the writer advices of the frequency of the blogging to get the ideal amount of contact with one’s audience.
The book discusses points as ‘is it better to write free blogs or paid blogs?’ and it shows the advantages and disadvantages of both. It even advices that if you get too involved in the blogging world you can let a blogger from outside of your company write your content if that will keep your posts not lose their frequency. Though it highlights to be careful to whom you let this task since it can break your online identity.
This book really discusses all the aspects of blogging you need to know for when you want to start using this tool for gaining more online presence and spread your company’s name. If this only will bring you the massive money as there’s been promised in the intro, I wouldn’t expect that during the first few weeks, but if you weren’t planning on putting your time into blogging, after reading this book you probably will. What’s positive about this book is that it’s easy to understand, because it’s written down in a very self-explanatory way. The content in the book is really good for a 46 paged book, since it discusses all the points of blogging and how to become a successful blogger, not only explaining why or how to start a blog but also how to get involvement and awareness as a blogger and as a company. Why it is so recommendable at the end is that it kept its promise of being an easy guideline and that even a small company can apply the techniques from the book because they can be carried out all by using free online tools. The conclusion is that this book makes blogging very available instead of that it scares of, which is often the other way around. So, if you are doubting whether you should become an active blogger for your company or even if you have never thought of it, this book is definitely worth the reading and will probably make you feel you have been underestimating the power of blogging. It definitely calls for action!!