This book is about blogging, no surprises in the title whatsoever! The book is a how-to book on blogging for nonprofit organizations. It is a book provided by Hubspot publications so free to download! The book provides the reader with a step-by-step plan on how to write the best, most compelling, easy to search blog post to gain followers on the blog post.
The book is divided into 6 chapters and a conclusion. A short summary:
Chapter 1: Why your nonprofit should have a blog
In this chapter, the writer tries to convince the reader that blogging for a nonprofit organization is of great importance. In this chapter the writer gives reasons to write a blog and tips to create the best blogs on the internet. There are some research links in this chapter but unfortunately they don’t work. This chapter explains in three steps why blogging is important and how to make the basis of the blog.
Chapter 2: how to create blog content
This chapter explains how to create valuable content for your blog. It explains topics like brainstorming, guest blogging, and curation.
Again, the links provided in the chapter doesn’t work but the information is clear. It explains about the importance of an editorial calendar and why you should use it.
Chapter 3: how to optimize your blog post
This chapter explains why and how you can optimize your blog post by using certain tools such as: social media sharing buttons, compelling images, eye-catching titles, and more. This chapter is very clear and usable! When writing a blog, with this chapter it is almost like ticking boxes of what you have done. Very usable!
Chapter 4: how to promote your blog
Just like the previous chapter, this is also a step-by-step plan on how to promote your blog. It explains in 7 bullet points how to promote your blog. Some of the points are: social media sharing, website banners and contests. When writing a blog and looking for guidance, this chapter is your friend. It is easy to follow and of huge help.
Chapter 5: how to measure your blog
This chapter explains the importance of measuring visitors, leads and subscribers. This chapter is purely about explaining why those things are important. It doesn’t explain how to do it but those are things you can figure out yourself. Most of the time, a blogging platform provides these tools to measure visitors and subscribers.
Chapter 6: four blogging best practices
Different from what the title suggests, this chapter holds 4 tips on blogging. They are:
• Think like a vertically integrated publisher
• Focus on non-branded keyword content
• Ask readers what they want
• Connect your blog with your website
The chapter explains those 4 points with a ‘’how’’ and a ‘’why’’.
This book is very useful for us marketing students who have to write blogs, but it isn’t all new information. Most of the tips and tricks provided in the book are things I already learned in class at ICM. I must say it refreshes the memory a bit and some of the tools I didn’t know about until I read the book but overall it was information I already knew about.
The book is very easy to read! The texts are not in one big chunk of letters but divided into categories and sub-categories. There are a lot of images in the book and a few useful quotations. Also the arrows and step-1-to-6 points can be useful when you need guidelines when writing a blog.
Some criticism though, it is too bad that the links provided in the book don’t work. I have tried them all but none of them works and I only get an ‘’error 404’’ because the page doesn’t exist (anymore).
Yes, you should read the book. It’s easy to read, not too long and it has some really useful tricks for blog-writing. Also, it is for free! That adds to the value, doesn’t it? So, if you want to read it, just download it here!