Sell your stuff online by Mariko Naber is a work book, written for those who want to start their own webshop. The book covers all aspects of a webshop, takes these step –by-step and focuses on the core of your business: yourself.
Title: Sell your stuff online
Writer: Mariko Naber
Year of release: March 2014
About the Author
Mariko Naber is a talented graphic designer and the founder and designer of online jewelry store Applepiepieces. Applepiepieces started as an outlet for her hobby as jewelry designer and evolved into an international, profitable jewelry brand over the past 5 years. Mariko wrote Sell your stuff online following her personal experiences as an online entrepreneur.
About the book
What immediately attracted me to the book was the cover: beautifully designed and inspiring. This pretty design is carried on through the rest of the book. No big, boring chunks of text, but well-designed pages featuring inspiring quotes, interviews, fill-in practices etcetera.
Sell your stuff online learns you about the importance of a proper planning and shows you that you can live from your webshop. You just have to do the right things and believe in yourself.
The work-book format makes it really easy to get through and fun to fill in. It guides you through the entire webshop-process in an informal, but useful way and helps you discover more about yourself and your product.
The book contains 7 chapters, each guiding you through one step of the process of building your own website.
The first chapter, Who are you?, is about knowing yourself. What kind of person are you? Where is it that your heart really lies? And what about the people you’re surrounding yourself with? All important questions you need to answer before starting your business. Through different tests and fill-in pages you discover your core strengths and what you really like. It provides you with an insight in your head, what makes you happy. It also guides you on how to deal with people around you: who are the people you can learn from and what you should watch out for.
The second chapter is called Define your stuff. It’s about the preparation for your webshop. Research your target market, set your goals, a mission statement and define your target audience. It helps you give shape to what you want, put what’s in your head on paper. It looks at the business side of building a webshop, like analyzing your competition, your audience etc. Mariko talks about defining your products and prices, and the importance of being unique and authentic in order to succeed.
Once you’ve defined your stuff, it’s time to Collect your tools, as chapter 3 is called. Mariko states ‘I see a good webshop as a beautiful real store, including all necessary facilities’. In this chapter, she explains on how to decorate this store. What are the basic tools you need, where are you going to work and store your stuff? She offers useful tips on different webshop systems, hosting, payment methods etc. It looks at the practical side of starting a webshop, which comes in very handy if you’re not familiar with that yet.
Brand it. This chapter focuses around your image. Your logo, style, tone of voice and design are key. Through fill-in pages, you can find out what your ‘rockstars’ are, other websites that inspire you to be better, and why. It also offers a lot of tips on how to choose a name and design for your webshop, and guides you through the process of defining these. Mariko discusses even the tiniest details, like envelops and business cards, that contribute to your own style and the look and feel of your webshop.
Once everything mentioned above is settled, it’s time for: Let’s do this! Mariko explains the importance of an accurate planning, without one dreams will just stay dreams she states. The book offers useful guidelines on how to create one. It shows examples of a content calendar and a communication week plan. Again, accompanied by a lot of useful tips like to build a newsletter archive, including clicks, date etc. This way you can analyze which kind of newsletters are successful and which ones are not.
Chapter 6 is called Shout it out: Today is the day! It discusses the difference between marketing and communication, and how they need each other. Keep on moving, is the message. The chapter also discusses all kinds of marketing tools. From content marketing to advertising to networking: all is explained. Very useful and interesting for a starting webshop!
The final chapter is about Be social. As the name suggests, this chapter is about social media. It discusses the do’s and don’ts on social media, like not to post on useless times. All different platforms of social media are explained and provided with useful tips on how to create your profile on that specific platform.
I can recommend everyone who is planning to start a webshop to read this book. It tells you all about the ups and downs you encounter during this process and how to deal with them. This book is also extremely useful for those who are already running a webshop, but don’t know where to go next. Overall: a real MUST READ!