The Social Media Marketing: The Next Generation of Business Engagement from Dave Evans with Jake McKee is good book to start if you are interested how companies deal with the relatively new social media and what challenges they have. Next to this, it also offers great advice how to gain profit from a commercial perspective and what social media can potentially mean for the growth of your company.
Dave Evans is the Vice President of Social Strategy at Lithium and wrote several books about marketing in the past. He regularly writes columns about social media in different types of media. Because he is someone who is active in marketing, his advice is often valued by many and ahead of its time.
About the book
Social Media Marketing is divided in four chapters over 408 pages. The topics are:
- Social Media and Customer Engagement
- The New Role of the Customer
- Build a Social Business
- The Social Business Ecosystem