It is in these moments of turmoil and transition that experts shine. We have the opportunity to stand up, share our voice and expertise, and direct others to have a greater future for themselves and for all of us. This is our time to lead and serve. Amid all the fear and uncertainty in the world, we can be the light that guides the way.–Expert Brendon Burchard. This sums up everything that will grab your attention and will change your life! Read further, for my review on this #1 New York Times bestseller book.
This book is based on three vital ideas by Brendon Burchard. Firstly, your life story, passion, knowledge and personal message matters. The experience that you have gained and want to share with everyone who is interested, have a greater importance and market value than you have probably ever dreamed. Secondly, according to this book YOU are here on the world to make a difference. The best way to accomplish this is to share your experience and knowledge, which can be on any topic or industry to help others to succeed in their life. Lastly, you can earn your living by sharing your valuable advice and how-to knowledge to help others to succeed. In the process you can build your own profitable business and a meaningful life. Furthermore, Brendon talks about the ‘’expert industry’’, which is a caring community of people who share their knowledge and advice with the world and are getting paid for it. These people appear on TV and on the web where they share their advice on how to improve your life or to enhance your business. They are just normal people like you and me, who have wrapped all their research, successes, life stories into advice for others and therefore have become ‘’experts’’ on a particular subject. Beneath you find a video of Brandon Burchard himself, talking about his book.
Key learning points
- You can turn your passion into your job! Who wouldn’t love this, there is nothing more terrifying than thinking about your future 9-5, boring office job. The expert industry, is one of the most passionate industries in the world. Most fans and followers are attracted to the energy and the zest for life and business that experts show to the world. The experts convey their passion contagiously and it is grounded by wisdom and intelligence. Let’s face it, you can’t succeed in the expert industry unless you have knowledge that can help other people overcome their challenges.
- In the expert community, they spend their time basically on only two things. The first one is to relate with their audience, to gain their trust and understand their needs and ambitions. The second and last one is to create valuable information, content and products that add value to their audience and teach them how to live a better life or enhance their businesses.
- Even the sales and marketing is really just relating with customers, giving them value and sharing information with them through their websites, blogs, articles, products and videos. The reality is that there is an increase of new members in the expert community, because more and more people are seeing that sharing their message can be done in this new era of marketing without pushing others to believe in them.
I can say with authority that across topics and niches, it is readily apparent that all of our industry’s sales campaigns that are working essentially run like this: We send our free information that adds value to people’s lives. At some point we say: Hey, if you liked that free information, I also have a product program that you can buy, which goes much deeper. How easy is that? –Brandon Burchard
Relevance e-marketing field
This book is relevant to the e-marketing field, because every marketing and communication professional should be an expert in its own field. Your passion and knowledge should flow through your work and the content you publish to the outside world, this could be a blog, article or website. Your passion rubs off as magic not only on your customers but also on your employees and shareholders. I would also say that the key learning points that I have mentioned above are ALL relevant to the e-marketing field. Another reason why it is relevant is because that nowadays the tools for success are simple and affordable. Especially, in the e-marketing field sharing your knowledge is really easy and can be done quickly! The money you save, can be spend in other areas. With a few mouse clicks, any expert anywhere in the world can build a website and own blog (WordPress), a social network community (Facebook and Twitter), a broadcasting platform around the world (YouTube), built-in recording software on all new computers and online program to accept money (PayPal).
Conclusion and opinion
I would recommend this book to everyone involved in the e-marketing field. It is a book that contains valuable information which every marketing and communication professional can learn from. It is a small book that has several simple steps and tips to help you to turn all your baggage of experience, knowledge, passion into your own successful business. It was a #1 New York Times best seller book and is being recommended by a lot other New York Times best seller authors. This says something about how popular and recommendable this book is by a lot of people. You can meet Brendon online and receive free training on his website.