Mobile traffic has been growing for several years now. More people are using smartphones that have access to the Internet and use it to search for information, and to buy products. As a matter of fact, 1.2 billion people worldwide use mobile phones to access the internet. Therefore mobile navigation and design are becoming a big deal in mobile conversion.
If I look at my own habits, I am more likely to use my computer to purchase products if the mobile version of the website is not user friendly. If there are any difficulties with the navigation of the mobile website I already lose the interest of putting in the effort to search and buy. Especially if I know that I can do it a lot quicker on my computer. And I am not the only one. If the mobile website has poor navigation, chances are that a lot people will leave the site.
Navigation and Design
There are several ways for creating a positive mobile experience, to make your content mobile ready, thus leading to more conversions. As I mentioned, not only for me but for other users mobile navigation and design is important to make sure your visitors stay on your page.
Most people will know the difference between a mobile website and a desktop version. Often mobile website are a simpler version of the desktop site. A mobile website usually shows only essential content. If you provide a certain service, the mobile version will probably show the basic information about the company, opening hours, and contact details. Too many unnecessary information can cause a greater page load time, thus increasing the bounce rate. And that is something we do not want to see happen. However, a mobile website needs to be managed and updated independently from your desktop version.
Another way is to go with a responsive design. That is an approach where one design can respond to different devices and display content accordingly. Meaning the design can detect whether you are access the website through your desktop, tablet, or smartphone and make sure you see the right versions that corresponds with your device. The big advantage here is that you don’t have to worry about different resolutions or screen sizes because that is done for you. However you have one website with the same content for all devices. This means that mobile phone users see the same content as when they would access the website through their desktop. Resulting a greater loading time for mobile devices, which can negatively affect SEO and engagement.
Easy To Read Text
Although many people are accessing the internet through their mobile phone, you have to keep in mind that people have different kind of phones. Some are bigger than other, thus there is a matter of variety in screen sizes. It is best to create your content that can be easily read from the smallest screen size. This way you don’t have to worry about the bigger screen sizes.
There are a couple of things you have to think about when creating your content. First off, font style and size are important as in every case. It should be simple and clear and not too small that readers have to zoom in too much. Next it is important to think about your line spacing. Too much line spacing make your content bigger and longer, resulting in more scrolling. On the other hand, when it is too small, your text will blend together making it harder to read. As last, use bullets, numbered lists and bold headings to make it even easier to read. On a mobile device often less is more.
Reduce Number and Size of Images
The use of images is always encouraged since it can increase your engagement however for mobile content this is not always the case. As with writing your content and design your website, you have to consider length, resolutions and screen sizes. Be sure to think about and test it before actually using it.
Resizing an image size and resolutions from your desktop version to mobile can have an impact on the quality of the image. Large images can pose a scrolling problem and a greater loading time. This can cause visitors to lose interest and leaving the page.
There are lots of things to think about before you decide on a strategy to increase your mobile conversion. First think about the content you want to show and what you are already showing on your desktop version. What is a better approach to show your content? Will it be easier if you have a mobile website or a responsive design? Then adjust your content as necessary starting by using the tips provided.