What is SEO?
SEO stands for search engine optimization is the process of improving the visibility of a website on organic (natural or un-paid) search engine result pages (SERPS), this happens by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will carefully select relevant keywords, which the on on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two areas: on page and off-page optimization. On-page optimization refers to backlinks (links pointing to the site which is being optimized, from other relevant websites).
How to use Google Keywords
Keywords are a vital part of improving your SEO here are some tools that make life a lot easier for you:
The best keyword research tools of 2014:
Google Keyword Planner:
This basic keyword research is a great tool to find keyword suggestions, search volume and the level of competition.
When you type in your keyword or topic this tool will give you access to related keywords and phrases that you could target.
Wordtrack Keyword Tool
This tool generates keyword suggestions, measures competition, and helps you with writing content.
This tool allows you to see what the keywords that your competitor is using, in organic terms and PPC traffic.
Moz Keyword Difficulty and SERP Analysis Tool
This tool analyses how competitive your keywords are, it requires an subscription but it is worth every penny.
Types of SEO
There are differences in the approach and long-term results of white hat and black hat search optimization. Most companies tend to stay away from the black hat. White hat SEO uses techniques and methods to improve the search engine rankings of a website which does not run on search engine guidelines. White Hat techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. This type of SEO is steady and gradual in growth but it is lasting in the rankings. Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high ranking for a website. These types of techniques are in conflict with search engine guidelines. Some techniques that the Black Hat SEO uses are: linking spam, keyword stuffing, cloaking, hidden text, and hidden links. This type of SEO is quick, unpredictable and short lasting in rankings.
Most search engine optimization companies work in a grey area, called Gray Hat search optimization. Many search engine companies strive to deliver salutation and results for customers by utilizing techniques, which do not cross the line with Black Hat SEO but are also not considered White Hat SEO. Grey Hat search optimization can be recognized by its affordable pricing, due to that the search optimization company has to reduce costs by restoring to questionable techniques in order to deliver the desired results of highly involved campaign activities. At the end of the day there is no right or wrong way to implement search engine optimization, but whilst selecting a type it is advisable to consider the risk you are willing to take.
When is SEO useful/ suitable?
SEO is often seen as a good way to avoid spending a lot of money on advertising by getting high ranking in the organic search engine results. Besides this not being the true purpose of search engine optimization, it can be a dangerous way to do business. Search engine optimization should never be the only means of marketing a business, search engine algorithms are in constant flux, and any one of daily changes can impact a websites ranking negatively, it can cause real negative consequences for a company. Organic ranking should not be the only traffic for a website that is being run as a business. Having said all this search optimisation can contribute majorly to nearly every online marketing campaign.
As I discussed before search engine optimization is not suitable for businesses that are looking to save money by not using other forms of online marketing. SEO is a process for the long-term process this is most defiantly the case if it to contribute to a bottom line of an online marketing effort. It is a long tem solution that does need a lot of investment of time in order to be effective. If you are a new business and you are looking for a way to get a lot of traffic to your website search engine optimization is not for you. So lets take a look when it is not for you:
- If you keep using the same formula as in the past and not changing your content you will have the same results
- If you are doing exactly what the competitor is doing, they may be great at it but you will always be one step behind them
- If you are going to use keywords that are not relevant to your company but are very high in the rankings, the keywords that people type in whilst searching for a product or service is what they are looking for and not your product or service
- When you have just started a new business and need fast traffic to your website
- If you want to outrank a competitor by using a particular keyword but they are more established and you are offering your product or service for a higher price
Results that are possible through SEO and results that are not possible
There are a lot of misunderstandings when it comes to what search engine optimization can do for a business. It is not magic or an exact assumption of how successful it will be. SEO can improve the search engine friendliness of your website.
It can improve your websites ranking provided that the group of keywords has been well researched over a long period. It will work if the content is useful, entertaining and helpful. These are the things that SEO can do for you but keep in mind that there are things that SEO cannot do for you: it can not make your website irresistible for to search engines so that it will rank for any keyword you desire. Improve your rankings for the most competitive keywords in your field in a couple of weeks. It cannot optimize your website content by using a secret keyword density that only SEO’s know and help get you site up in the search engine result pages for your most desirable keywords.
Do you need SEO ?
Hiring a SEO is a big decision, it can help improve your site and it can save a lot of time, but it can also be a risk it could damage your site and your reputation. Before you consider SEO make sure to do enough research and to understand the advantages and the possible damage that it can bring to your site. Many SEO’s and other consultants provide useful services for website owners, including:
Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
Investing in SEO is extremely important now a days. You need a SEO strategy in place in you are interested in being successful in online marketing.
Reasons why you company should invest in SEO: http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/
What is SEO: http://searchengineland.com/guide/what-is-seo
What is possible with SEOhttp://www.whatisseo.com/what-is-possible-through-seo.html