On the menu today: some basic tips and suggestions on how to use Social Media within the music business. The topics that I will discuss apply to both artists and the record labels. Musicians have to face a lot of barriers when connecting to their fans. Therefore there are some new solutions and tips to optimize the use and the effect of these outlets.
Social Media barriers – Reaching fans through Facebook
There are such a lot of ways to interact with your fans by using the right social media tools. However there have been barriers along the way as well. The same as applies for companies, artists have faced difficulties connecting to their fans because of Facebook’s drastic drop in organic reach. Over time it gets harder and harder to reach your fans through Facebook. There have been complaints by users that a lot of organic posts in their newsfeed are too promotional. So now it basically means that if you are going to advertise anything, Facebook wants you to pay for it.
Because of the complaints Facebook conducted a survey to find out what people want to see in their newsfeed and what not. If posts that aren’t paid meet the following criteria they will become less visible in the newsfeed:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
By facing these difficulties Blue Swan Records owner Sergio Medina chose to innovate and use Facebook Groups as a new way to interact with the right target audience.
Facebook Groups: A new outlet to interact with fans
With regular posts an artist has to be lucky to reach even 20% of fans. Facebook Groups makes the reach much more specific and sends out push notifications for every new update. Obviously this can be used the wrong way as well and your group page might end up in your fans trash bin.
It is always important to let your fans do the talking. Normal Facebook posts do not really allow that but the Facebook Groups does! Within Online Marketing two way communication has always been one of the major points to optimize engagement. The fun thing is that musicians can contribute to the chats and in this way get closer to fans, which will be much appreciated by them.
When running such a group it is important to change the settings in such a way that posts can be approved by admins. Who in this example are the musicians from Blue Swan Records. Getting into Facebook Groups as an artist is definitely worth a try, the possibilities are endless!
10 Social Media Tips
In the list below I will go a bit more into dept on how musicians can optimize their social media efforts and promote their music successfully online
- Find your listeners
- Network with other bands
- Be accessible
- Avoid auto-posting
- Post regularly
- Plug your accounts on flyers and at shows
- Do giveaways.
- Schedule out posts
- Have fun
The 10 steps above are actually quite basic and are mostly applicable for companies and brands as well. Obviously finding your listeners is just about finding the right specific audience, where quality is more important than quantity. Connecting with other bands in the same genre or area is a great way of reaching your fans as well. Fans like to be contacted by their favorite bands. Therefore liking or commenting is really of high value and helps build up the connection between artist and fans. Staying on the personal level also means avoiding auto postings. It looks extremely impersonal plus it will be perceived as spammy.
Regular posts are important for artists too but remember to use valuable content that uses a call to action now and then. Music fans like to share their passion, doing giveaways will definitely contribute to that since the fans will most likely share your post. In an earlier post I discussed scheduling tools. This is really important for the music business as well and improves the consistency of your social media presence. As a band choose the right member to run the accounts and most of all have fun!
Following these tips are important for both well established artist and beginning artists. Try it yourself and also explore new ways such as Facebook Groups.