There have been many times I found some really cool products online, but I was hesitant to place an order because I was not familiar with that certain webshop and didn’t fully trust it. I just didn’t want to take the risk, no matter how nice the products were. This shows that a good product offer is usually not enough to motivate your visitors to buy something in your webshop. Trust is more important than the products you have to offer! You can win trust by providing great customer service and fast delivery, but that is only after the visitor placed an order. In this blog you will find several tips to gain your visitors trust, and to motivate them to buy at your webshop.
Tip 1: Customer reviews
New webshop visitors don’t know how reliable you are, but your existing customers do! Ask your existing customers to write reviews about your webshop on sites such as Tweakers.net or Kieskeurig.nl. The best time to ask them is right after they have received their first purchase. It is recommended to use e-mail for this. If this is not very successful, consider to link a discount code for the second purchase for writing a review. You can show these reviews in your webshop through a widget, so your new visitors can easily see how reliable you are.
Tip 2: Product reviews
Besides customer reviews – where the customer gives feedback on your service – there are also product reviews. The easiest way to do this is by offering a 5 star ranking for products, and the possibility to write a short explanation. These product reviews can be shown on the product page in your webshop. An excellent tool for this is Yotpo.com, which also offers the option to share the reviews on social media.
Tip 3: Certification marks
The greatest concern of your visitors is that you won’t deliver the product, even though they paid for it. Customer reviews take away part of that concern, but some visitors will still be skeptical about the authenticity of the reviews. It’s no secret that several webshops are writing their own reviews to get their conversion up. Your skeptical visitors will trust a certification mark more than reviews, such as Thuiswinkel Waarborg or Trusted Shops. If you want to know if your webshop is eligible, visit the website of these certification marks.
Tip 4: Testimonials
Also testimonials – in which you ask your customers to describe their positive experience with you – are great for building trust in your webshop. Besides that, they are good to get up your conversion rate by 34% (according to this article from Kissmetrics). You can show testimonials as text, but the last few years video testimonials are becoming more popular. The advantage of video testimonials is that they can be shared through YouTube. Where you place the testimonials on your webshop is also important. When these are placed on top, conversion rises. It’s essential to win your visitors trust right away, so don’t place them on the bottom of your webshop.
Tip 5: Show them who you are
Another common concern of visitors is that your company doesn’t even exist. To reduce this concern, you can place your Chamber of Commerce number on your webshop. If you really want to engage your visitors you can place pictures on your webshop, such as the office or portraits of your employees. Sometimes, a friendly face of an actual employee says more than a thousand words.