If you are looking for an email marketing tool that caters to your needs, looks great and is very user friendly, allow me to suggest you use MailChimp. MailChimp is one of the most popular email marketing tools out there, and has seen consistent growth for their own company as well as for their clients. In 2014, they updated their mobile app and saw 100.5 billion emails sent and gained almost 3 million new users.
The fact that MailChimp focuses on the practicalities of their service, like optimal integration between them and other online tools (API), as well as on their user friendly navigation and fun design makes them not only a handy service, but also a likeable company. They also operate with a transparent and innovative view on running their business, one of the many interesting insights they provide is an annual report on MailChimp as well as your own MailChimp account. Anyone can use MailChimp, be it a tech-savvy programmer or a communications professional without a clue on anything tech related. You are guided through the program immediately after signing up and there are helpful instruction videos and .pdf documents on everything you might run in to, not to mention user generated content like step-by-step campaign creation YouTube videos.
A quick introduction to MailChimp
MailChimp started as a small Atlanta based side project in 2001 but quickly grew due to large customer demand. They are now one of the largest email marketing tools available online next to AWeber. The online service allows you to create emails by using one of their 400 customizable templates and is an avid supporter of APIs meaning you can integrate PayPal, Google Analytics, Survey Monkey and many more other online tools. See which integrations are possible here. Small businesses seem to
benefit most from the service as it is free if you have up to 2000 subscribers and send less than 12000 emails per month. Should you require a larger amount of subscriber credits or more emails, you can consult MailChimp’s payment pages to see which subscription pack suits you best. You can also pay for a set amount of emails if you don’t want to subscribe. The overall attitude that MailChimp has towards its users is very flexible as they scale with you and can help you figure out what email volume you may need for your business.
Free until your business grows above 2000 subscribers or 12000 monthly emails, easy navigation, customizable templates and API integration are merely a few of MailChimps pros. Once you have set up a subscriber list and created and sent your campaign, MailChimp creates automatic profiles for each subscriber as well as tracks activity per email so that you can see how effective your campaign is. The statistics per email show bounce rates, who had opened the email and how often, devices on which the email has been opened, and overall intelligence on your subscriber list and individual subscriber. This information can be useful to find out what works best for your audience. For instance: a majority of your subscribers might open the email on an iPad, which tells you you should optimize your emails to look good on tablets and other mobile devices. Another option is to see what type of content your subscribers prefer by utilizing the A/B testing option that divides your list into two groups, sends each group a different email and sees which email was more successful.
- Free up to 2000 subscribers and 12000 monthly emails
- Subscription and ‘pay as you go’ packs to suit your needs and keep costs down
- Over 400 customizable templates to choose from
- Mobile platform compatibility
- API integration (PayPal, Google Analytics, Survey Monkey and more)
- Allows you to code your own email using HTML and CSS
- Customizable ‘from’ email address
- Creates detailed reports per email (unsubscribers, bounce rate, open rate, complaints, demographics and more)
- MailChimp’s logo is included in all email footers when using the free service, and needs to be
manually deleted once you upgrade to a paid account
- Limited customer service as most of their support is provided as .pdf docu
ments and on their ‘help’ page
- Branding might get on your nerves as they show the same humorous pictures and texts every time you send out an email like “High Five!” accompanied with monkey hands
- Does not tolerate affiliate marketing, even if it is legal
Check it out for yourself!
We have only scratched the surface of the MailChimp possibilities. My advice to you is to head over to MailChimp, sign up and give it a try. As you become more acquainted with the program and features, you will see if it is suitable to you and your email marketing needs. With that being said, I am sure that if you are looking for a tool that gets the job done, provides you with detailed insight into your subscribers’ habits and looks good whilst doing so, MailChimp is the tool for you.
Are you still on the fence about using email marketing, or not sure how to get started? Check out my other blog post: Start Your Email Marketing Aventure.