Twitter – the social network that allows its users to share their thoughts, opinions, interests in 140 characters messages called “tweets”.
As I have already discussed in previous blog posts that Facebook and LinkedIn are powerful tools that can be used to market a product, Twitter can be used for the same goal as well. Even though you are limited to this small amount of characters, I will list and discuss several marketing tips that you can use on Twitter.
- Frequent and engaging Tweets
Being active will show your followers that you are committed to them and to the platform. Try to be engaging too – post entertaining content, retweet and reply to show them that you care about their inputs and opinions. Eventually you will begin to notice a substantial increase in followers and mentions of your company/brand.
- Employees on Twitter
Try to bring your employees on the platform and ask them to follow your company, retweet tweets you post and to engage with your followers. You may gain even more free publicity respectively from their own followers which can be the first step to becoming a highly popular page on Twitter.
- Don’t miss popular trends and hashtags
On the left side of the site you can see the trending topics, which you can use to your advantage to gain more awareness to your company page. Using some of those hashtags can help you gain and reach more followers. Nevertheless, you should carefully choose which ones are appropriate to your product/brand and use them rationally – don’t include in every tweet, because this could be considered as a spam by the people looking at them. People despise spam, so failing to do that may have a negative effect your page and you can even loose some of your most loyal followers.
- Visualize your tweets
Posting entertaining and relevant images and videos work on every social network. It is a known fact that posts containing interesting generates more views. If the content is good enough, you can even get your posts reshared – more free publicity for your brand.
- Connect your online marketing tools
Connect your Twitter page with all other online tools you use – Facebook, LinkedIn, YouTube, Instagram, Email subscribers. That way your followers can easily find you on every social media site and follow you there as well.
- Find and connect with relevant influencers
Use Twitter to its full capacity by finding and connecting with influencers with whom you share the same target audiences and interests. They could be journalists, famous bloggers. Interact with them frequently and this can result in them promoting your brand to their followers. Twitter offers the function of creating a private list, where you can add them for easier interaction.
The above listed tips are essential to adhere to if you want your company to be successful on Twitter. I suggest you make an extensive research on every social media before your attempt to use it for your marketing goals as you can find many other tips floating around the web. I covered some of the most important ones regarding Twitter in this posts in my desire to help you market your product effectively. Nevertheless, Twitter and all other social media tools change on a very fast temp to catch up with technology and consumer demand, so I advise you to try to be in touch all new features implemented.