In this post the intention is try to show what we can learn about successful e-commerces and what we can adapt to our business to improve it. Here the case of Netflix.
What Netflix is?
Netflix is an USA e-commerce business which works in USA, Canada, 43 Latin American countries and in United Kingdom and Ireland. His services consists principally in offer different videos and films by internet or mail.
Customers after subscription and the payment of a fixed monthly fee can order and receive an unlimited quantity of series and films videos by internet (streaming) to their different devices or by mail if them prefer have it physically. All this services finished when the client cancel him/her subscription.
Customers can create different lists with them preferences and enjoy movies instantly without time or copyright problems.
In the next image we can see the process of film sending:
How does Netflix work?
Netflix try to get customers by different social media like Twitter and Facebook and also by other means like some TV spots or re-marketing. Sometimes it offers promotions to try the service free during a month to attract new purchases.
What Netflix does is try to get visitors and caption their attention to get the conversion by the subscription. The monthly fee is not expensive which did the service more attractive and also generates an easy form to calculate incomes and increase the confidence of investors.
The success of Netflix is based in have predecible and measurable incomes, in arrive to a varied target which wide the possibilities to get conversion, in develop easy controls to facilitate the use of the service and in have found a necessity which need to be cover in the market, in this case, the need to find some site where see films without problems, easy and without a high price.
Netflix also has an important policy about partners which allow it have exclusive products like new series or premiers.
What can we learn?
Exists a high number of options to achieve a good e-commerce but sometimes have a look to good examples of best practices can help and inspire us.
We can learn about Netflix that find a good space in the market is the principal issue we may have into account. We need to cover some necessity, if not we couldn’t get conversion because anyone wants to pay something doesn’t solves any problem.
Other thing we can learn about Netflix is that subscription is really useful to ensure incomes and also that an easy platform facilitates the purchases. Sometimes try to arrive to a big and varied target is an error but in Netflix’s case is the opposite so we need to study our case to decide the target but if we create an universal e-commerce we could have more possibilities. This beside a good communication can help us to achieve good results
Innovation is so important in ecommerce and Netflix is pioner which allow it to adapt its services to different situations and we must learn also about it.
Finally we also can extract a new learning about partners and the importance it could have in our business to create a differentiate business.
The successful of Netflix becomes by a mix of good content, personalization technology and the usability on the user interface and now it is leading the new form to see television. As we saw after, we can learn a lot about from it.