Before beginning telling why having a SEO is important, first it is more important to begin telling what does a SEO do.
Search Engine Optimization
With the rapid growth of the social networks, the multiple on-line companies began wanting to be more and more competitive, this means that they want to be the first ones in one of the biggest searchers of the world, be the first ones in Google.
SEO, explained in a simple way, consists of realizing several technical strategies with the goal of achieving a good position inside the searchers. They are professionals who devote themselves to develop and optimize the functioning of the web page to improve the visibility of this page.
The position of your web page is something essential nowadays. Since if you want to achieve that the users gain access to your web site, it is crucial to obtain a good position.
The first positions in the searchers guarantee to be seen by those users who can be interested on your web page. This ensures you are going to have a major visits traffic, increasing so the possibilities of managing a client, increasing so your conversion funnel.
Manage to be the first ones in a search is important, but, how do you obtained this?
It is necessary to have the proper internal factors of the web page. For it is of crucial importance that the content that we make is of good quality. It is necessary to offer products in which the users could be interested, and it is necessary to be able to show these products. It does not only consist in spite of offering, it is necessary to know how to offer. The design of the page and a good structure will do that the users find using the page much easier and comfortable, managing so they to stay in the site.
The accessibility of the page is also important, to be able to put good links, not collapse the page with many secondary publicity, as well as to have good keywords (term or phrase which would link your page with the search). This are those which would determinate if a user gains access to the web or not.
To achieve a good position, needs time and dedication. For it, here you have some tips;
Update the web content. We live in a society who is looking for a constant change, the users look for new and easy things which are easy to gain access. It is important to dedicate time to change the content, the design, and the keywords to be updated at the same time that the users do it.
Produce more content, not only it is necessary to update it, but also it is necessary to offer more new things, more products that the consumers could to consume.
Add backlinks, this is not easy to manage since it is necessary to get in touch with other web pages and to collaborate with them so that the link of your web page appears in his. This can help enough at the time of getting more users to know your page.
Optimize the images and/or the videos. If we do not want to change any images, we can add tags or a description of the photo so that it could be found by google in its images tool. So the possibilities of being visited will rise.
Connect the web content with an account of google. We like it or not, Google is one of the factors that more influence in the SEO.
Use internal links, is a species of tramp for the users. Inside the same content, you add links that should direct the users to another place of your same web page. This way you achieve that they visit another part of your web page without losing them.
It is always necessary to try to be updating the landing page since is the first impression the users are going to have, it has to be sufficiently showy so that the users remain to visit the page.
I leave here this link, What is a SEO where you can watch more tips of how making your web site a better and attractive place.