Have you ever experience unpleasant reading on websites while you were using a mobile device such as a smartphone or a tablet? This experience is probably being caused by websites that were created for computers only. The website doesn’t scale properly on mobile devices when a website isn’t responsive.
Do you also have a website and are you seeking for more traffic? Give the visitors of your website a pleasant experience as they navigate easily through your website. Responsive design will make sure that the website will optimize itself for viewing on all (mobile) devices. The lay-out of your website will adjust perfectly, it doesn’t matter whether you’re reading from an I-phone, tablet or computer.
Advantages of Responsive Web Design
Search Engine Optimization
There has been a time that companies created different websites for mobile traffic. Users would be redirected to a device specific website such as mobile. This still may seem an easy solution, but is affects your results in Google. Duplicated websites won’t do your SEO any good! Qualitative content is an important factor in SEO, this will affect your page ranking. When you waste recourses in low-level duplication, this will affect the ranking in Google.
Furthermore, SEO campaigns are time consuming. But by having one proper website, you can put the effort in one website. a responsive site, all of your efforts can be focussed on a single site, with unified strategy and tactics across devices.
Mobile optimized websites are featured prominently in Google’s localized search results!
When you offer visitors of your website a responsive webdesign, you will increase the reach of your website. Tablet sales are growing and people tend to use their mobile phone a lot for searching on the web.
Increase sales and conversion rates
The consistent user experience with the help of RWD, will have a positive impact on conversion rates. He visitors can navigate easily throughout your website, this takes away barriers for the potential customer. If the functionality and performance of your website is good, the chance is greater that consumers will convert.
Easy analysis of traffic
One website means one source to measure online traffic. With RWB you won’t have to track the journeys of consumers between your sites. On Google analytics you will be able to see how many people access your website on mobile devices.
More reach with mobile traffic!
The traffic on mobile devises has significantly increased over the years. The Research done by Dutch Digital media Measurement shows that brands can significantly broaden their reach via smartphones and tablet. The top 50 of media brands in the Netherlands shows a growth of 66%. The data of mobile traffic websites and apps show that the average reach of a brand through mobile devices is 15.7%. Without tablets or smartphones the reach would have been only 9.4%. This means that there is an increase of 66%, this growth has been realised by the traffic of mobile devices. The average number of traffic from the top 50 of media brands is 4.4% (both tablets and mobile devices). Per brand the amount of traffic per device may differ. NPO realises a reach of 6% a month on smartphones, whereas the traffic on tablets is 11%. Nu.nl on the other hand, has a bigger reach on smartphones.
P S : Don’t forget to make your newsletters responsive too to improve CTR!