First of all Happy New Year to you all! 2014 has been a year of a lot of prosperity and new trends. This also applies to online marketing. In this blog we will take a look at the most successful trends from 2014 and see what can become even better in 2015!
Content marketing was bigger than ever in 2014, making use of valuable content to attract clients and customers and to gain trust was the way forward in business in 2014.By making using of social media, newsletters and blog posts businesses can build relationships and trust with their audience and this can ultimately increase sales.
Budgets are less and less being spent on traditional marketing such as television ads and more is being spent on inbound marketing strategies. However businesses are finding it hard to achieve business results via content marketing according to Forrester Research. Only 14 % of businesses said their content marketing strategy was very effective.
Businesses are finding it a challenge to measure their return of investment of content marketing campaigns. Businesses need to find ways to tie content marketing in with their overall business goals, this will help measure and prove the effectiveness of content marketing in the bigger scheme of the companies’ goals. Some content marketers think the problem lies in that there are not enough content marketers around to make it work. According to Aaron Kahwol, founder of the online marketing institute:
“There simply aren’t enough trained content marketers to do the leg work. But the imperative for education is here and seen across the board, from entry level to CMO.”
More diversity in Social Media Marketing
Businesses are now more than ever are making use of various social media platforms. There are new platforms coming out all the time. It is important when considering which platforms to invest in, the most valuable are the ones where your target audience is the most present and also which ones your competitors are the most successful on. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report the most popular social media platforms that marketers use are still Twitter, LinkedIn and Facebook.Try and be present on at least one of these platforms, it can potentially increase you return of investment.
Image Content Ruled
70% of marketers reported that they were planning on increasing their use of images in 2014; image content is becoming a very central part of marketing plans. Making use of images in your blog posts and social media post, also making use of infograpics can create a lot of traffic towards your business.
Less is more
Simplicity is becoming more and more important when targeting your audience. Consumers are getting tired of flashy and complex advertisements. The old way of thinking does not work anymore. The average American for example sees 250 to several thousands of advertisements on a daily basis. So brands are now trying to stand out of the clutter.
SEO and Social Signals
Many marketers believe that social medias like and shares are a ranking factor, Matt Cutts the man who tackled this question in a google webmaster video says all though there is a correlation its no a causation:
“There was an SEO that said ‘We see a lot of likes on Facebook, and those are the pages that rank well; but that’s correlation, that’s not causation. Instead, it’s probably that there’s something really awesome, and because there’s something awesome, then it gets a lot of likes on Facebook, and a lot of people decide to link to it.”
The more people see and share your content, the more inbound links you get, and thus it betters your organic search engines.
Location based marketing
One of the most dominant trends of 2014 is most defiantly location based marketing. This type of marketing makes use of GPS technology to deliver content that is tailored to the geographical location to the potential customers mobile device.
Videos are a more effective way to convey a message than text content. Video marketing was already extremely popular in 2014 it will become even more popular. Vine is a great example of a service that allows marketers to in six seconds of time within they can market their product via a video. Videos are being watched more and more on mobile devices and it is important to make the video’s user friendly for mobile devices.
Trend predictions for 2015
Marketing Analytics Will Increase
Marketers already use lots of analytics tool to see how consumers interact with their business. The importance of this type of marketing will rise in 2015, spending for that purpose is expected to rise by 60%. Marketing automation technologies will be applied more and more often; their use is predicated to grow by 50%.
More and More Videos
As discussed before the use of videos has increased a lot and in 2015 this will be an even more prominent marketing tool.
By offering content that is personalised companies are able to increase their sales. It is cost effective and it inspires users to stay longer on their website and of course it helps increase customer satisfaction. Personalisation is expected to become a widely adopted practise in 2015. Leading to the growth of 1-to-1 marketing.
The significance of mobile will grow heavily in every aspect of online marketing. Consumers use their smart phone all day every day. This allows marketers to reach them at all hours of the day. Many believe that people will be using their phone a lot more than a desktop. Therefor spending for mobile ads will grow in 2015.
The top 7 trends: http://www.forbes.com/fdc/welcome_mjx.shtml
Marketing trends for 2014 and 2015 http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2014/
10 online trends to watch in 2015: http://timesofsandiego.com/opinion/2015/01/24/10-online-marketing-trends-watch-2015/