Social media is the perfect way to reach your target audience and to interact with them. You can create a loyal fan base. To reach this, you have to offer your followers good and appealing content. This way you will create engagement and increase the chance of being followed. Research shows that 44% of social media users say to quickly feel involved with brands/organizations who are sharing visual content. Possibly you recognize this preference for visual content yourself, and possibly you understand the importance of it. But how do you DO it? It can be harder than you think. To get you started, here are a few tips:
Very, very important. Be consistent in your visual designs! Use the same fonts and colors that fit your brands’ style, and the ones also used on your website or product. This way, your followers will immediately recognize your style. If you manage to come up with great content as well (for tips on that, visit http://www.copyblogger.com/create-content-infographic/), your followers will become more committed to your brand or organization. If you want to increase brand recognition and/or brand awareness, consistency is key.
2. Use quotes
There are many inspiring quotes out there, and you may have some favorite inspirational or motivational quotes of your own. If it is inspiring to you, it might be inspiring to your followers as well. The trick is not to share the quote as a simple sentence on social media, but to design it into a nice image. This attracts your followers attention, and the probability of the post being shared increases. While designing your quote – keep the first point of consistency in mind!
3. Use infographics
Did you do research about something? Or did you read an interesting book? Of course you want to share this with your followers. But what is the best way to share this information? An infographic is fun and informative! It is visual and helps you share interesting facts with your followers in a fun and quick way. Something keep in mind while designing the infographic is of course the consistency with your brand/organization style. In an infographic design it is advised to use a maximum of 3 fonts, otherwise the infographic might become too confusing. Also use colors that complement each other. Preferably use colors in the same tone range to keep the whole easy to read.
4. Find good pictures
Good, high resolution pictures can make or break your post. Posting low quality pictures with bad lighting can hurt your image as a brand and do not look professional at all. There are many beautiful and high quality pictures to be found online, which are perfect for using in your social media content. The problem is that these pictures usually aren’t available for free. You can sign up to a stock photo database and pay to get access to these pictures. However, this might not always fit in your budget. Thankfully, there are many websites where great pictures are available for free. A few examples of these websites are www.picjumbo.com and www.unsplash.com.
5. Use humor
Humor is a great way to engage and entertain your followers. There are a few companies on Facebook who have mastered this fine art, and it never takes long for their posts to go viral and get thousands of likes and shares. Heineken is a great example of that. One of the key components of using humor on social media is to make use of recent events or news. Heineken is always very timely. For example, they used the news that water was found on the moon and the hype of Roy Donders juichpakken, which were sold out in no time at the Jumbo supermarkets.
6. Involve your followers
It is a great idea to keep your followers updated on your accomplishments as a company. For example, share when you have reached a certain amount of followers, share when your brands’ anniversary is coming up, share when you have a certain amount of customers and so on. Take the opportunity to thank your followers for your success. Followers love being included in posts, and you have to give them the feeling that they contributed to your success. And of course, this is true! Without them, you would be nothing on social media. Keep that in mind, and make an effort to make nice visuals for them. They will enjoy your posts, and you will bear the fruits.