In today’s world, people live and breathe through social media. Facebook is one of the biggest social media platforms with over a billion active users. Therefore, it is simple to use it as a marketing tool from businesses to consumers.
Facebook and Advertising
Advertising on Facebook helps businesses to reach their audience, meet potential new customers and helps to stay in touch with them. Most online advertising reaches only 38% of its intended audience, but Facebook’s average is up to 89%.
With Facebook adverts you will reach not only your own customers but also new potential customers. What makes Facebook such a unique and important marketing tool is that when someone likes, shares, comments, your advert (especially when it contains creative content and is well targeted) their friends see the ad as well that will make it in return more powerful. Your reach can even get higher when you boost your page post and/or expand your target. Then, more people will likely see the post when they visit Facebook. The ad can be in the form of a text, but more appealing would be to use a photo or even a video.
Facebook adverts are also a great way to create brand awareness. Because the ad is likely to be seen by your audience and their friends, more people will get to know your brand and will possibly remember it when thinking of buying a product or service in your field. More brand awareness in the consumers mind will generate sales.
Facebook and Marketing
With the use of Facebook you can build stronger customer relationships. Facebook allows companies to send out adapted messages. For example when it’s Christmas, you can send your holiday wishes to your audience. With this personal message, the bond will be likely to become stronger and your audience might feel that they are part of a community.
Facebook gives you a good insight of your company’s statistics. It allows you to see who accesses your page and who likes and shares it. In this way you can anticipate to this and send out, for example, personal messages. Facebook Insights provide you with information about your page performances and are available to every page with at least 30 likes. It lets you learn more about your target audience on Facebook so you can create more relevant content for them. But more importantly, the insights makes you understand how people engage with your page. This will make it easier to interact and communicate with your audience.
The platform gives you the possibility to promote your products and services. If a certain product is in sale, promote it! In this way, many people will know about it and therefore will be likely to be sold easier and quicker then when you only put the discount online on the website. It’s a great way to publicize your company.
As a business, you can now collect entries by having users posts on the page or comment/like a page post or when someone messages the page. It is possible to utilize it like a voting mechanism. However, businesses cannot administer promotions on personal timelines, which was possible before.
To conclude: Facebook is a platform that gives the possibility of facilitating communication between you and your customers, building customer relationships and creating a community.