You are probably familiar with the advertisements in your browser, showing products you’ve recently looked for on the internet. This is a form of remarketing. But remarketing strategies can go way further than this. If you want to use this tool, you can trigger previous visitors of you webpage to convert. How? Show them a custom made ad or show them a special offer. By doing so, you reach the right audience at the right moment.
How to do it
The cookies track the behaviour of the people who have visited your website. By adding a special snippet code on all pages of your website, visitors will be added to remarketing lists (This the pool of cookies derived from your visitors, they allow advertisers the capability to target ads to users within buckets that are created) .The visitors are being “cookied”. Please make sure you ask for permission of the consumer before you’re placing the cookies because you’re dealing with privacy. Once you’ve placed the cookies, you can track consumer behaviour. You can see when they have visited competing websites, with remarketing you can target these specific consumers with special offers.
The return on investment can significantly be increased, whether you want to increase sales or create brand awareness. With remarketing you can manage several strategies. Is the campaign meant for generating more traffic, then use remarketing to generate more conversions.
It can me smart to show special offers for remarketing keywords. People are more willing to convert when they are being offered a discount.
Types of remarketing
1. Remarketing on the Display Network
Show visitors of your websites special advertisements as they surf on the internet. Easily reach customers who have shown an interest in your product or service by visiting your site. They are added to your remarketing lists, you can reach those consumers several times a month or week. If you want you can even reach them every day. In Google you also have the option to create custom list combinations to reach exactly the right customer. With the newest technology (e.g. contextual targeting, frequency capping) you can target consumers very precicely.
2. Remarketing within the Search Network
Show visitors of your website special advertisements as they are searching for something on Google.
By implementing this tool, you can reach the people that have visited your website. Google can show this audience advertisements whenever they look for something in Google’s search engine. You can adjust your offers and advertisements to your customers. Choose suiting key words and keep in mind that these customers visited your website earlier. It depends on your goals an campaigns which type of remarketing is most suiting.
3. Dynamical Remarketing – Google Shopping
If you are an advertiser with a Google Shopping campaign, you can show dynamic advertisements to the visitors of you website. When a visitor looked for specific products on your website, you can show them the exact same products as they are surfing on the web
4. Remarketing for Mobile Apps
Show potential customers advertisements on apps when they have previously visited specific parts of your app.
How would you activate consumers to convert with the help of remarketing?