E-mail remains the most powerful channel to gain and keep customers. Well constructed e-mail newsletters generate more visitors to your website, which inherently leads to more revenue and customers. One of the most important factors in e-mail marketing is obvious: the list of e-mail addresses. The owners of these addresses (usually) all gave permission to receive your e-mails, which makes them potential customers. The question remains; how do you grow your e-mail list? This blogpost offers some very feasible tips which are sure to grow your list.
Tip number 1: Outbound e-mail traffic from colleagues
Most companies cannot do without extensive mailing traffic with for instance customers, business partners, suppliers, etc. If every one of your colleagues would put a link to your newsletter subscription in his or her signature, you organically increase your total reach.
Tip number 2: Spreading awareness, internally
The people within your organisation (a.k.a. your colleagues) should be (made) aware of the importance of an e-mail address for overall business. They can be deployed to point out the existence of the company newsletter to customers and business relations, and can even ask them for their e-mail address. Of course, it goes without saying that one should ask permission to use that e-mail address for newsletter purposes.
Tip number 3: Combine on- and offline
If your business has a physical shop as well, try and incentivise the store employees to collect e-mail addresses, and in turn incentivise customers by offering the chance to win a prize, or give away a discount.
Tip number 4: Offline promotion
Mention you have a fantastic and interesting newsletter in your offline communications like flyers and leaflets, and clearly mention the link to the registration form on your website.
Tip number 5: Packaging
Like in tip number four, include a flyer or leaflet with the mention of your newsletter in your packages (if you work with packages, of course), or include it in your invoice. Even if the invoice is sent digitally there will probably be some available space to include the mention of the newsletter.
Tip number 6: Highlight the benefits
Be very clear on why someone would want to receive your newsletter. Point out some advantages and show an example of a recent one online. Don’t forget to incentivise subscribers!
Tip number 7: Integrate social media
Always mention the release of a newsletter on your social channels, and include some interesting information about what it holds. Again, include a link to the registration form!
Tip number 8: Choose a good location on your website
This might be an obvious tip, but you’d be surprised on how many websites put the link to their registration form in the footer of their website. Include the link throughout the website, not only on the homepage! Other pages are perfectly suitable to show this link, as long as you are consistent in the location.
Tip number 9: Optimise your website for search engines
Better results in the search engines = more traffic to your website = more subscribers to your newsletter. Optimise your most popular landing pages and make sure the link to your registration form is included in these!
There they are, all in a row. Nine relatively easy to execute tips to reach an immediate difference in e-mail address subscribers. But, don’t stop there! There are a lot of more ways out there to grow your e-mail list and achieve great results through your e-mail marketing.