A blog is an website, that plays the role of an online diary and people usually just use it to share their daily experiences. Nowadays, there are many people blogging on a regular basis on all kinds of different topics – technology, lifestyle, entertainment, food, etc. Nevertheless, blogging has evolved in recent years and it is used as an effective marketing tool as well. Some people having realised that, take advantage of it and even make money. These writers reach a significant amount of people and can influence their decisions on products and services. Furthermore, many businesses have created blogs, where they communicate with the clients, post product information, etc. Thus, blogging has become an essential part of every business’s marketing campaign.
An effective blog can be highly rewarding in terms of marketing results. It can increase the product/service sales and generate traffic to the company website. Additionally, a business may use it as a customer feedback place, where they can monitor and assess the opinions of the consumers or as a cost-effective advertising platform. Blogs are extremely easy to create and maintain, and most of them are free as well (there are some paid features, but the overall price of them is quite low). The main reason businesses use them is to present their product to a bigger audience, which eventually leads to an increase in sales. There are several rules, which apply to all kinds of blogs. Every successful blogger adheres to them and that should be the case for business blogs as well:
The most important rule is that the content posted on the blog should be relevant and interesting to the audience. The most famous blogs are successful mainly because of the quality of the information, they write. Managing to attract the reader’s attention and keep him engaged is crucial and can be done by tailoring the content to match the consumers’ needs, wants and desires. Failing to do that and the result is a rarely visited blog.
It’s simple! Frequent publications mean more readers (good content publications). A post at least once a week is just about right, but it depends on the business’s field of work and the target audience. Devising a writing schedule (routine) and brainstorming of topics is a major step on the path to effective blogging.
Distinctive writing style
People like companies, who try to be different and stick to that image. Start to write in a distinctive style – the business’s own voice. Making that the company’s trademark would increase the brand recognition and establish a positive “personality” of the specific business on the web.
There are numerous benefits, that a business can gain by creating and maintaining a blog. Here is a list of some of the major ones:
Blogs have proved to be not as formal as the company websites. They are a place, where the posts can be written in an more informal, more personal way. That would make already established customers and potential ones feel that they are communicating with a “real” person. This is also strengthened by the fact, that people tend to trust blogs a lot more than corporate websites. Therefore, a company blogging regularly can create a more personal connection with its customers. Consequently, that will lead to more clients, increased product sales and a better market position.
Most businesses’ online presence includes a website, whether it is just informational or a sales one. A blog can increase the traffic on this website and refer new visitors. Usually, this is done via links and offers aimed at the readers. Another way, that can be employed is the use of specific keywords and links, which lead to the sales section, contact information or any other page from the website. This can be beneficial to both the site and the blog, as it will also boost the position in which they appear on a search engine.
A blog can play the role of an interactive place, where customers ask their questions, give their feedback and share their opinions. Additionally, a business can benefit from it by posting product news, product manuals and other information that is relevant to the target audience. By taking a look at the blog and the company’s devotion to their customers, the readers will likely choose to use their services or buy their products.
Blogging has become extremely famous and many people consider it trustworthy. Blogs affect the consumer’s choice and can influence their purchase decision process. Businesses should take advantage of that and implement it in their strategies. You are planning to create a new company, or you have one struggling with marketing. Include the creation and the maintenance of a blog to your marketing campaign, and the results will come soon!