Nowadays, marketing your business on social media is essential step on the path to success. With over 1,3 billion people active, Facebook is the most popular social media in the world. Therefore every business is focusing its efforts in creating a good page on it where it can promote itself and communicate with the customers.
Even though, there are many businesses who manage to employ the social media marketing right, there are still some that struggle to do it. With this Best practice post, I would like to give simple but effective guidelines to apply on Facebook that will help you increase your business’s awareness and recognition on the social platform.
Clear strategy and goals
The first and most essential tip for business marketing on social media (yes, this applies not only to Facebook, but also to other social platforms), which you should do even before creating the actual page – come up with a strategy and set the goal you want to achieve. Let’s say for instance, you want to get 50 000 likes in the first year. In order to achieve this particular goal, you need to come up with a specific strategy to do it, that of course will actually be effective. This could consist of :
- Posting on a specific time of the day, when most of your target audience should be online in order to have the highest reach possible.
- Motivating your followers to upload their photos relevant to your business (for example you own a smartphone business and you could ask them to post pictures of them using the smartphone in different settings and occasions). That would keep them engaged with your page and they won’t lose interest.
- Organisation of regular contests where the user can win a specific reward would be another way to keep your fans engaged and attract even more.
Personal and two-way interaction
People value interaction and love to engage in discussions on social media. So what about the interaction between your followers and your business on Facebook? You should try to write in a way that would be appealing to them – stay real and use a style that corresponds with your business idea. Employ two-way communication and avoid the impression that you are the “boss” and you control everything on the page. Give them the freedom to express themselves and their opinions using their own words and style. Of course, that doesn’t mean allowing them to use inappropriate language – Respond to negative feedback and comments, and provide solutions. That would build a trust between the company and the users, which is important to your online presence.
People usually like have many friends, like many different pages on Facebook. Therefore, they have many things appearing on their news feeds. Frequent posting means that you will have a bigger chance to be noticed by more of your followers but you should avoid spamming. From my experience as an intern in a social media marketing agency, where I had to come up with posts for a famous electronics company, I noticed that I was limited to 5 posts a day but I was told that I shouldn’t miss a day to constantly remind the consumer of the brand. However it depends on the day. Most of the time, I published 1 or 2 a day. Nevertheless, when we were launching a product on the market, the count was
usually double. These figures may not be applicable to your particular business, but my point is that you have to calculate how many is enough but remember – don’t be obtrusive. Posting too much may lose you likes and you certainly don’t want that 🙂
Basically, you should stick to the rule when you have something interesting and important to convey to your fans – you should do it, but don’t spam.
Visual and interactive content
People tend to pay more attention to visual content like pictures and video. User scrolling through his news feed will most probably stop and check out a post with this type of content rather than one with text only. Try posting visuals that will have some kind of emotional effect on your fans. Publish photos and video that could make them cry, laugh or even shock them. Try to provoke engagement from them with these visuals by asking them to post their own photos and/or videos in the comments fitting the post.
Furthermore, be interactive on your Facebook page. Conduct games, giveaways, special offers, discounts, etc. People love to buy their product/service on a lower price or to win something and you should use that to your advantage. Announcing that by liking your page they can get one of these things will definitely attract a significant amount of new likes.
This tool offers you comprehensive statistics about your page. It shows you which are your most liked posts by likes, shares and clicks. Monitoring it closely you can check what have you done right and what wrong. This can help you not to make the same mistakes in your future posts and publish content that only generates high amount of user engagement.
These are only a small amount of the tips and tricks you can use to effectively market your business on Facebook. I consider these some of the most important ones for making the first steps on business marketing. There are many more you can find online or by simply taking a look at highly-liked pages of famous companies. With almost no cost you can increase your business’s awareness and recognition amongst your target audience. Thus, if you don’t yet have a page for your business or if you are struggling to attract followers, I recommend you using the above listed tips. I guarantee you will increase your number of fans!