Most of the people value information on what they see rather than on what they read. An exception to this is the occasional Hollywood actor who does not believe his or her eyes, sorry couldn’t help myself. Anyways we humans judge most of received information on what we see.
On top of that: we like to share things. Just look around you on the social platforms, it is full with interesting and well-presented information. No wonder that companies are lined up for infographics.
So what are infographics?
An infographic is a graphic display of information about a particular subject, existing out of text and visual information. The main goal here is to translate (difficult) information in an easy to understand way. An interesting infograhpic is valuable for your SEO due to that facts it generates traffic (shares on social media platforms).
It is hip
We humans think in images, 50% of the information that is being sent to our brain is visual. I have to add here that that is partially because visual information is the easiest to process for our brain. Not only our brain but also the digital world knows how to use infographics, they are extremely easy to share on different social media channels. A share button is never far away.
There have been numerous studies to the effect of infographics, of which the numbers vary. However the conclusion was always that it was beneficial for the conversion. A simple example is a customer who doesn’t know anything about your product or company. With the usage of animations in which the company explains how its services and product work it is much easier to convince a potential customer to do business with your organization.
Infograhpic about how harmful plastic can be.
So what about text?
I didn’t say that written messages are not being read or shared but ask yourself when is the last time you saw a written message go viral. What a written message misses is content that appeals to the audience in the right way, an infographics for example. The reader can immediately understand the topic and its conclusion. In short, it is a great way to transfer information fast and clearly unto your audience.
It is not a secret that the attention curve of the average person is getting shorter and shorter, you make it easier for people to judge whether or not the information is valuable or interesting.
Even the most boring of topics can be made more accessible due to the options of adding fun images. It not for no reason that your text books are full with diagrams of models and results, it makes it more readable and understandable.