With two new members every second, LinkedIn is the second-fasted growing social media network in the world. LinkedIn has an impressive member base of more than 347mil users worldwide , making it the third largest social network worldwide. Sounds like a great opportunity to expand your business, doesn’t it? Well, it is. But how can LinkedIn help your business growth and how can you develop a significant follower base? Parlez created 10 golden tips to help increase your LinkedIn connections. Let’s talk LinkedIn!
Include your staff on the company page
Where else to start than at the heart of your company? Your own employees. Your own employees are your best brand advocates. Engage with your staff and stimulate them to connect with you LinkedIn. When a staff member adds your company name to their profile, they will automatically follow and help drive traffic to your page.
Request followers and follow people back who follow you
The key in expanding your LinkedIn follower base lies in engaging with your followers. Requesting followers and following people back who follow you, shows that you’re open to engage and communicate with them. It shows that you are interested and that you want to get involved. And we all like to get some extra followers, don’t we?
Share linked in page on different social media networks and websites (and your email)
We can’t stress enough how important it is to connect your social media networks, websites and email. Posting links to your website on LinkedIn will drive more traffic to your page and vice versa. Make sure your website and email always contain a LinkedIn button and don’t be afraid to ask your Facebook, Instagram, Twitter, Google+ or Youtube followers to stay up to date with your LinkedIn profile either.
Post relevant, regular and interesting updates
We think it’s safe to say that social media spam is one of the user’s biggest irritations. Make sure you don’t drown your followers in posts and information, especially if the content is not relevant to your company. Of course, we all like hearing Adele’s newest song, but that doesn’t mean it is suitable on your LinkedIn page. Make sure to find a good balance. Do not post too often, but do not make your followers forget about you either. Relevant and interesting updates will increase your amount of shares and ultimately lead to more awareness of your page.
Use images and videos
Images and videos can visually enhance every post. Of course, LinkedIn is not Instagram, but sharing images, infographics, screenshots, videos, links and many more is just as easy. Research has shown that LinkedIn is one of the best platforms to share your infographics and to increase your click-through-rate. Blog posts with images or videos are actually shared more often than traditional posts on LinkedIn. So be creative and visualise your content.
Engage with your audience
We’ve have already told you about the importance of engaging with your followers. But engaging is much more than just following someone back. It is about showing that you care and that you as a company are interested in your followers. Read your followers posts, like them, comment on them or share them. You will notice that communication will start flowing this way and you can start building relationships with your followers. That doesn’t sound too hard, does it?
Sponsor your best content
Pushing out content to your existing followers is one thing, but if you want your business to grow, you will need new leads. Sponsored updates offer a great opportunity to reach a bigger audience and engage with people outside of your follower base.
Use targeted updates
Did you know LinkedIn offers the opportunity to post targeted updates? These updates are only shown to the segments you choose. This way you can adapt your message to different audience segments and increase the relevance of your posts. Targeted updates help increase your follower engagement and build relationships.
Optimize your LinkedIn for SEO
Write down a couple of important keywords before writing a blog or post. Adding relevant keywords or phrases to your content will help your search optimisation tremendously. This trick can be used for your job titles, job descriptions and page information too. After all, you want to make sure the content you spent hours on, will actually be read and attract new followers.
Analyse the success
This last tip might just be the most important tip there is. How do you know which blog posts were successful? How do you know what you’re doing right and what you can improve on without analysing the LLinkedIn updates. By monitoring LinkedIn analytics you can see exactly which posts were engaging and which updates did not attract the response you expected. Post more of the type of content that was successful in the past to be more successful in the future.
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