Hello there music fans and tech lovers! I will take you through the adventures of Groovidi‘s founder and let you travel with him on the rocky road of a startup to success. The young entrepreneur style that he adopts is far from the typical one you would expect.
How does a young entrepreneur manage his business in the incredibly fast moving tech developments? How is he facing the challenges and adapting to the changes of the app & entertainment booming industries? I will give you an insider’s perspective on how Robbert Schep, the unconventional founder of Groovidi, built his startup…got your attention? I hope so!
Firstly, I will lay the groundwork for you so you can place your minds around the topics that I want to cover on this blog.
Tech Entrepreneurship. Not for everybody
One of the most important aspects that I want to insist on, is the focus on opportunities that match your needs today and tomorrow. This is especially important if you are into tech, since you never know what you might need to do next. And this is where Groovidi and its young entrepreneur are setting themselves apart on the startup scene: Groovidi adapts and evolves together with changes in the environment within which it is gravitating. It takes threats and turns them into opportunities, and the founder has changing visions that continuously seek to improve the way the world communications. Because in the end, that is what Groovidi is, a communication tool.
The ever changing tech, media & app industries
The media industry is in continuous transformation as the app & entertainment industries is booming with the help of technology. Companies and are seeking ways to better engage with their customers and build loyalty. Manufacturers have to look for communications tools that motivate consumers to try products. The same changes in consumer behaviour are seen in the music industry when referring to the fans of artists all over the world. Artists need to keep their fans engaged and enthusiastic, loyal to their music and “brand”. These changes have led to the growing importance of one-to-one communications and relationship marketing. These changes are almost forcing musicians to look for ways to make use of new digital tool that can bond them with their fans.
Generation Y and the rising generation Z have shorter attention spans. They are less and less interested in products and appreciate experiences instead. “Give them a product instead of an experience” and brand lose the attention of their core audiences, said Havig (2012) in a Forbes article. This is exactly what Groovidi does: delivers personalized experiences.
Back to Groovidi and its young entrepreneur style
What else is different about Groovidi’s creator, is that he is not afraid of starting over. He does that because the point is to create something that can actually be different and meet 100% of people’s needs when it comes to content and communication. Starting over and over again, or building on what you have can be risky and inconvenient at times, but at least you make sure that you are not “just another startup” among thousands…
Groovidi started as an app for music fans and artists, and now it evolves into a different, never-thought-of-before concept. Intrigued by how Robbert’s young entrepreneur style? Follow our blog and Twitter to see how we’ll change the world.