Content is king, but design is definitely queen. A well designed website can generate traffic, improves user experience and increases conversion. But how? How can web design have such an impact into business performance? Well, here are 5 web design tips on how to kill it:
In a world of tablets and smartphones, it is crucial to put the focus on responsive mobile design so that customers have the best user experience as possible. Moreover, the chance of ranking higher in Google-searches will increase if your mobile responsiveness is doing well.
To retain the attention of your customers, it is vital to focus on captivating content and enhance them with interactive visuals and animations. Interactive storytelling is a new and powerful approach, when done right, it can compel customers and enhance user experience. Take a look at Dangers of Fracking (www.dangersoffracking.com) for a nice example of interactive storytelling.
Headings and typography are getting bigger and better, to enhance brand image, gain attention, and let’s not forget, improve its readability.
The right pictures are the key elements on your website and make a huge part of your website’s effectiveness and attractiveness. Moreover, studies have shown that purely decorative images tend to be ignored unconsciously by the brain. While pictures of real people or real products are more effective and are categorized as more important by the brain.
Minimalism has been popular in web design for many years, as it loads faster and is more easily to develop. Plus it gives a professional and clean impression to visitors. However, minimalism is hard to get right, but with the right typography, colour palette and well executed white-space are factors that produce a great minimalistic web design.
Are you looking for some inspiration? Here are examples of a few engaging and well designed websites.