Groovidi was invited to participate at the Web Summit Alpha class in Dublin this year! This was one of the most important events that the company ever participated in, as it is basically the place where the tech world meets.There we were, three of Groovidi’s team on the airport, boarding to Dublin for the Web Summit! Robbert, CEO & founder, Daniel, the salesperson, and me, newest addition, PR.
Arrival at the Web Summit
For those who know me, they understand what I mean by “we were ready for the Web Summit”. This means we checked out their website, read their blog, blogs about this blog, followed them on Twitter, tweeted, retweeted, looked up how their previous editions went, anyway, let’s just say that we’ve done our research.
We arrived into the masses of the Web Summit alpha class attendees, all looking sharp and ready to change the world. After getting our purple badges we headed off to the organized Dublin pub crawl.
Thinking that I would need it for business purposes later that night, Robbert gave me a “plane pitch” so I could further talk about his business. Big surprise, no need for that during the pub crawl. Drinking lekker Guinness beers and giving each other tips about Dublin were top activities that night. By the way, please go to the Temple bar to experience an amazing, traditional Irish evening.
Web Summit Day I
Talking about serious business now, the first day of the summit was … overwhelming, at least. We all knew that it was going to be a huge event but we definitely underappreciated the proportions of it. There were thousands of startups with max 1 m booths trying to catch the eyes of investors who were proudly wearing their “investor” badges, hundreds of media representatives and speakers walking around like ants in the RDS Main Hall of Dublin. At that point I thought “We are dead. It’s impossible to actually get somebody’s attention on our booth, let alone explain what we do”. Since I am a supportive friend, I thought it wasn’t necessarily important to share those thoughts with Robbert, who seemed quite lost at that point as well. I decided to grab a latte, walk around, and get to know the competition. With my heart beating like a Cheetah’s going for the kill, I started reading all the banners of the other exhibitors, hoping to not find anything similar to what Groovidi does. Big relief at the end, nobody did anything even remotely related to Groovidi. Faith in the Web Summit alpha class restored.
Throughout the day, we managed to speak to a few investors and other startups interested in Groovidi, I arranged an interview with a journalist, my job there was done, we called it a day and went for dinner and drinks aka networking.
Web Summit Day II
Web Summit alpha class day 2 started a bit late for us, but we were still in time to meet plenty of people and attend great talks. Some stayed on my mind, such as Stephen Hills’ (Washington Post) talk about turning threats into opportunities in the context of news, Soren Hagh’s (Heineken) description of how digital is the new normal for Heineken and what it does in terms of culture, organization, and partnerships, and many others. That same day, Robbert had the interview with RTÉ and this was a great opportunity for us to visit the Media Village, where all the great stories were born.
Web Summit Day III. The Music Summit
What we were really looking forward to, was the last day, because everything gravitated around the Music Summit for us. It was an inspiring and truly enjoyable experience to learn that Groovidi shares concepts and visions with speakers of great importance in the music industry.
Key learning points:
- “Artists are becoming storytellers”, Bruce Fhlor
- Brian Message told us that transparency in music is crucial
- Tim Clark said that digital allows executives to gain a better insight into what fans want (and we totally agree with him)
- Technology definitely empowers the independent musician
As a nice tip, the Web Summit people have a pretty nice blog you can have a look at.
Dublin treated us with a sunny last day and we strolled around the city, had a few Irish coffees and wrapped up the Web Summit alpha class as a productive and inspiring experience. I would definitely recommend “Ireland’s oldest pub” for a nice pint of beer.